U.S. TikTok Short-Form Video Content Director 

About Us

NEXTT is an official TikTok Shop Partner, combining technical expertise with the expansive network of a Multi-Channel Network and the creative storytelling of a Brand Studio. Our founding team hails from the Wharton School, blending strengths in international business, cutting-edge marketing strategies, strategic investment oversight, and visionary fundraising techniques. Recognizing the disruptive potential of social commerce, we provide brands with comprehensive solutions from product incubation to content seeding and sales growth, having successfully facilitated global expansion for brands in sectors such as food and beverage, lifestyle, and cultural education.

Core Responsibilities

Content Strategy and USP Development

Lead content positioning for U.S. TikTok accounts for brands, designing distinct personas and content tones for various brands.

Deeply explore product USPs (Unique Selling Propositions), transforming abstract concepts into visual, relatable storylines and scripts.

End-to-End Content Production

Independently manage the entire process from content planning and scriptwriting to directing shoots, crafting visual narratives that resonate with TikTok audiences.

Produce viral videos, including product USP visualization content, scenario-based recommendation content, and trend-driven content, etc.

Data-Driven Strategies for Organic Reach

Develop models for viral organic content, optimizing storyline structures through A/B testing.

Monitor key performance indicators (completion rate, engagement rate, add-to-cart rate), prioritizing organic reach over reliance on paid promotions.

Cross-Team Collaboration

Collaborate with operations teams to design content-to-conversion pathways (e.g., platform campaigns, live stream promotions, limited-time offers).

Qualifications

Requirements

Professional Background:

Preferably with formal education in broadcasting and television directing, film directing, or related fields, with systematic training in audiovisual language.

Experience:

1+ years of experience in short-form video production on platforms like TikTok, Reels, YouTube Shorts, or Douyin, with proven cases of viral organic content.

Skills:

Strong creative thinking, understanding of viral content logic, keen sense of internet trends, and a passion for short-form video creation.

Proficient in using editing tools (CapCut/Premiere Pro), able to quickly produce rough cuts for team refinement.

Ability to adapt to a fast-paced, multi-project creative environment.

Excellent communication skills, strong team awareness, and a proactive attitude.



Bonus

Existing partnerships with production/editing crews (bring your own creative squad!)

Proven experience in coffee, food & beverage verticals


Application Process

Personal resume

Portfolio should include at least three storylines and final videos, showcasing the ability to effectively highlight selling points across various categories. Emphasize cases of viral organic content, preferably on TikTok in the North American market, with supporting data on views, completion rates, and conversion rates.