Social Media Specialist (Remote)

About Us:

We are a rapidly growing company in the fitness and wellness industry, specializing in fun, dance-based workout programs. Our mission is to make fitness enjoyable and accessible to everyone. We offer a variety of programs, including live classes in multiple regions and online on-demand options, designed to help people achieve their fitness goals while having a great time. We're passionate about creating a positive and empowering experience for our members.

About the Role:

We are seeking a creative and driven Social Media Specialist to join our team remotely. You will be responsible for developing and executing our social media strategy to increase brand awareness, engage our audience, and drive growth.

Responsibilities:
Strategy Development: Create and implement a comprehensive social media strategy aligned with our overall marketing goals.

Content Creation: Develop engaging and visually appealing content (images, videos, stories, reels, etc.) for various social media platforms (e.g., Instagram, Facebook, TikTok, YouTube).

Community Management: Interact with our online community, respond to comments and messages, and foster a positive and engaging environment.

Campaign Management: Plan and execute social media campaigns to promote programs, events, and special offers.

Analytics & Reporting: Track and analyze key social media metrics to measure performance and identify areas for improvement.

Trend Monitoring: Stay up-to-date with the latest social media trends, best practices, and platform updates.
Collaboration: Work closely with the marketing team to ensure consistent brand messaging and integrated campaigns.

Qualifications:
Proven experience managing social media for a brand, preferably in the fitness or wellness industry.
Strong understanding of various social media platforms and their respective audiences.
Excellent content creation skills (photography, videography, graphic design).
Experience with social media scheduling and analytics tools.
Strong communication and interpersonal skills.
Creative and passionate about social media.
Ability to work independently and as part of a team.

To Apply:

Please submit your resume, cover letter, and a portfolio showcasing your social media work.