Social Media Marketing Specialist

We are seeking a passionate Social Media Marketing Specialist to develop, implement, and manage our social media strategy. You will be responsible for increasing brand awareness, engaging with our audience, and driving traffic to our website through compelling content and strategic campaigns.

Key Responsibilities:
Develop, implement, and manage social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
Create and curate engaging, high-quality content, including graphics, videos, and written posts.
Monitor social media performance and analyze key metrics to optimize campaigns.
Engage with the online community by responding to comments, messages, and mentions.
Stay up-to-date with industry trends, algorithm changes, and best practices.
Collaborate with the marketing team to align social media strategies with business goals.
Run paid advertising campaigns and optimize for maximum ROI.
Track and report on the success of social media initiatives.

Qualifications & Skills:
Proven experience in social media marketing, preferably in [industry].
Strong understanding of social media platforms, trends, and best practices.
Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite).
Experience with social media analytics and advertising tools (Facebook Ads Manager, Google Analytics, etc.).
Excellent written and verbal communication skills.
Creative mindset with a strong eye for detail.
Ability to work independently and meet deadlines.