Social Media Manager & Content Creator for Short Term Rental

READ FIRST: Only applicants who email the below information will be considered.
Please apply by creating a short video with Loom to provide information explaining why you absolutely are the best person to fill this position. The shorter the video, the better.

Our company is seeking a MOTIVATED, DETAIL-ORIENTED, and ORGANIZED Virtual Assistant to assist our Airbnb Business digital media online footprint. The successful candidate will be able to execute social media strategy across multiple platforms (Instagram, Facebook, TikTok). The key objective is to drive interested guests to book one of our 3 properties. The role includes meeting weekly to provide a social media calendar, sharing blog posts, and managing other aspects of digital media. The three accounts you will be managing are:
Upgrade to see actual info/villamarinadarwin/
Upgrade to see actual info/alpenrosetahoe/
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As a Short Term Rental Content Creator & Social Media Manager, your primary mission is to create engaging and viral content that will attract our audience to come and stay in our properties. Your responsibilities will include:

Digital Media Responsibilities:

Newsletter and Blogs:
* Take raw content and create a formatted newsletter in Mailchimp
* Leverage AI tools such as ChatGPT to write and refine blog posts and articles
* Design and implement social media campaigns targeted at increasing newsletter subscriptions
* Create a welcome / intro email for new guests providing information about the destination
* Monitor analytics and generate reports on newsletter growth metrics

Social Media Strategy:
* Define brand voice and objectives for social media to inform what to post
* Develop brand voice and social media graphic standards
* Determine what content resonates with our audience
*Source influencers to provide complimentary stays in return for content

Social Media Management:
* Help build and maintain content creation and posting calendar
* Maintain and update social media platforms including but not limited to Instagram / Reels, Tik Tok, Facebook, LinkedIn
* Create and post engaging content aligned with our brand voice and strategy, leveraging content from guests, influencers
* Share new blog posts on social media platforms with catchy summaries
* Encourage users to visit our website, read the full article, and join our newsletter
* Weekly reporting on social media engagement and effectiveness, with recommendations for improvements

Qualifications:

- Have previous experience in content creation for social media
- Strong organizational skills and attention to detail.
- Excellent communication and interpersonal abilities.
- Ability to handle challenging situations with diplomacy and professionalism.

Job requirements:
1. 20 hrs of work per week for an Australian company
2. Salary will be $5.95 AUD per hour

Requirements:

- MUST have exceptional attention to detail and organizational skills.
- Ability to work independently and manage multiple projects/tasks simultaneously.
- Fluency in English is required, and additional language skills are a plus.

Required equipment
- Laptop
- High-speed Internet connection (We will request a picture of the speed prior to the interview)
- Clear mic
- Camera
- Smartphone

To apply:

COMPLETE THE FOLLOWING TESTS:
- Personality: Upgrade to see actual info/
- Send the screenshots of the test results to the below email along with the additional outputs requested:
- Provide a short Loom video
- Cover letter (tell us why you are perfect for this role)
- Current resume

One of the accounts we manage is called Hamilton Home. I would like you to please provide an example of a post that you would do to promote this accommodation using this website: Upgrade to see actual info/

Please provide an example of the following:

FB Post copy
IG Post copy + image/video
IG Reel copy + video (not a slideshow of photos) (must be a reel)

Once we receive the three post examples and you pass the evaluation, we will pursue a video interview.


Email the above requirements to Upgrade to see actual info