Social Media Manager

My name is Michelle and I am a content creator and influencer. I create a mix of personal content, brand collaborations, and organic lifestyle posts. I need a creative and strategic Social Media Manager to help me show up online in the most authentic way to ME so I can let the algorithm find my type of people!

I want someone who LOVES social media marketing, fully understands personal branding, and can take my content (vlogs, social clips, b-roll, etc.) and turn it into engaging, on-brand posts that connect with my audience and who I am as a person. You will be working closely with my executive assistant and video editor.

WHAT YOU’LL BE DOING:

- Posting onto my Instagram, TikTok, YouTube, LTK, and Pinterest. You MUST fully understand Instagram & TikTok and eb a fast learner if you don't already know LTK and Pinterest. These posts MUST feel on-brand and authentic to me.
- Creating & managing a content calendar to keep everything organized and consistent across platforms.
- Crossposting & repurposing content across multiple platforms.
- Keeping up with trends and finding creative ways to incorporate them into my content.
- Writing captions that actually sound like me (not generic or robotic!).
- Understanding my personal brand and helping me balance branded content + organic content so my social media feels natural and engaging.
- Working with my team to ensure everything runs smoothly.
- Engaging with my audience online across platforms through comments & DM's to make sure the cultivate a community and people don't get left on read.

WHAT I’M LOOKING FOR:

- Someone NATURALLY creative and excited about social media and what I’m doing on my platform.
- A self-starter (if you see an opportunity to improve something, you take action!).
- Loves personal branding & storytelling (you get how to make content feel authentic).
- Detail-oriented but can also move quickly when needed.
- Someone who knows how to edit videos, has 100% English grammar skills, and is a great copywriter.

IF YOU ARE CONFIDENT YOU ARE EXACTLY WHAT I'M LOOKING FOR, FOLLOW THESE INSTRUCTIONS EXACTLY:

1. Apply to this job on here.
2. Send me an email to Upgrade to see actual info with the Subject Line “Social Media Manager Position”
3. In the email, send me a Loom video introducing yourself and why you’re a good fit for this position. Feel free to add in any examples of social media content you’ve created in the past in that Loom video. You will also send me the files I’ve listed in the next step below.
4. For the files, please check my profile on Instagram [Upgrade to see actual info] then audit my content and create a detailed social media calendar personalized for me. Then, create another file with an example of how you’d make a monthly report for my social media analytics. I mix in aesthetic content with aspirational, inspiring, home finds, organizing finds, relatable, behind-the-scenes, how to film content, etc.

LAST THOUGHTS: It is very important that you understand how to grow on Instagram, TikTok, and YouTube. Staying up to date with the latest techniques to grow is a MUST because social media is always changing. The best social media managers are creative with great ideas, but also very technical and detailed.

This position will start as part-time with opportunities to grow into a full-time role. I want this to be a long-term working relationship with someone who is passionate, committed, and doesn’t need to be micromanaged.

I’m excited to bring the right person on board and look forward to hearing more about you!