Social Media Content Creator + Manager (Part-Time ? Full-Time)

ABOUT GUD BASEBALL
GUD Baseball (Ground Up Development) is a pitching velocity development company founded by a former MLB pitcher who went from the upper 80s to consistently touching 100+ mph. We've trained 450+ athletes remotely, with 175+ breaking the 90 mph threshold.
Our mission: give serious pitchers the exact blueprint to add real, measurable velocity — no gimmicks, no conventional lesson model. We're growing fast and need a content creator who can help us reach the athletes who need us most.

POSITION OVERVIEW
This role starts part-time (approximately 20 hours/week) with a clear path to full-time based on performance and output quality. We send content in batches — not on a rigid daily schedule — so you'll need to be self-directed, manage your own pipeline, and deliver consistently without being micromanaged.

WHAT YOU'LL BE DOING

Edit raw coaching clips, athlete training footage, and screen recordings into short-form content optimized for each platform
Write hooks, captions, and CTAs that stop the scroll and drive engagement for a 16–26 year old pitcher audience
Research and apply platform-specific hashtag strategies to maximize organic reach and follower growth
Identify the best posting times for our target market and maintain a consistent publishing schedule
Repurpose long-form content into platform-native clips across all managed channels
Source or create supplemental content to fill the calendar between raw footage batches
Track weekly performance metrics (views, follows, engagement rate) and bring improvement recommendations
Own the content calendar and coordinate with our team around promotions, webinars, and program launches


PLATFORMS YOU'LL MANAGE
TikTok | Instagram Reels | YouTube Shorts | X (Twitter) | Facebook | LinkedIn

WHAT WE'RE LOOKING FOR

Proven short-form video editing experience — a portfolio or reel with at least 3 examples is required to be considered
Strong understanding of what actually performs on TikTok and Instagram Reels (hooks, pacing, sound, text overlays)
Ability to recommend your own tool stack — we're open to your suggestions (CapCut, OpusClip, Metricool, etc.)
Experience managing multiple social platforms simultaneously with a consistent brand voice
Strong written English — you'll be writing captions, hooks, and hashtag sets independently
Self-directed with clear communication — you'll manage your own output pipeline between content batches
Interest in sports, fitness, or athletic performance is a genuine plus
Comfortable pulling basic analytics and reporting what's working


COMPENSATION
$3–$5/hr USD depending on experience
Starting part-time (~20 hrs/week) with a path to full-time based on performance

HOW TO APPLY
To be considered, your application must include all of the following:

A link to your portfolio, reel, or at least 3 examples of short-form content you've created or edited
3–5 sentences on why you're the right fit for a sports/performance brand targeting young athletes
A list of the tools you currently use for video editing, scheduling, and analytics — and what you'd recommend we use

Applications without a portfolio will not be reviewed.
Use the subject line: GUD Content Creator — [Your Name]