Senior Shopify UX/UI Designer & Brand Experience Lead

Shopify UX/UI Designer (Brand + Theme Specialist)

Alternative titles that fit exactly what you need:

Shopify Web Designer

E-commerce UX/UI Designer

Shopify Theme Designer

Shopify Brand Experience Designer

Senior Shopify Designer (Conversion-Focused)

? What this role actually does (and why it matters for your brands)
1. Full Visual Redesign

Creates a new visual system and design language for the store(s)
(colors, typography, spacing, hierarchy, image guidelines)

Brings a luxury, quiet-brand aesthetic to the site
(critical for Ritter, Packumen, or your bag brand)

2. Custom Theme Development or Heavy Customization

Customizes an existing premium theme or builds from scratch

Adds custom sections, layout blocks, and aesthetic features not available out-of-the-box

Ensures mobile-first performance

3. Conversion-Focused Layout Strategy

Designs PDPs, PLPs, homepage, navigation, and cart drawer with CRO principles

Ensures storytelling and brand visuals drive conversion

4. Visual Asset Direction

Determines how product photos, lifestyle shots, textures, and typography should look

Might collaborate with your UGC/video person or photographer to ensure consistency

5. On-brand, premium experience

Makes sure the store looks like a “quiet luxury” brand and not a typical Shopify store

Removes cheap visual noise, adds premium editorial layout, whitespace, typography, etc.

???? Optional combined skillsets (if you want one person to do more):
A. UX/UI Designer + Shopify Developer

If you want someone who can:

design the new site and

implement it directly into theme code (Liquid/CSS/JS)

B. UX/UI Designer + Brand Designer

If you also want:

updated brand guidelines

typography system

color palette

iconography


email templates

packaging visual alignment

C. UX/UI + CRO Specialist

If you want data-driven testing, heatmaps, and A/B experimentation baked into the redesign.