Senior Marketing Project Manager

Role Overview:
We are looking for an experienced and highly skilled Marketing Project Manager with a background in high-ticket certification programs and online sales funnels. This role demands a deep understanding of digital marketing, marketing automation, and project management. The ideal candidate is proactive, well-organized, and capable of managing multiple marketing initiatives across diverse platforms and channels.

This position blends digital strategy, project management, analytical, and technical expertise to drive impactful marketing campaigns.

Key Responsibilities:
* Oversee the execution of high-ticket B2C and B2B funnels, including lead generation, nurturing sequences, and conversions.
* Manage and optimize opt-in pages, landing pages, and sales pages using WordPress (Beaver Builder), HighLevel, and ActiveCampaign.
* Implement and maintain marketing automation workflows to enhance lead nurturing and engagement.
* Collaborate with content creators, copywriters, community managers, SEO specialists, ad agencies, and funnel builders to ensure strategic alignment and top-quality output.
* Utilize project management tools (Asana, Trello, or similar) to track marketing initiatives and meet deadlines.
* Monitor campaign performance and coordinate reporting from external agencies and internal teams.
* Analyze and report on funnel performance, email campaign effectiveness, website traffic, and conversion rates.
* Use Google Analytics 4, Google Tag Manager, and other tracking tools to monitor key performance indicators (KPIs).
* Continuously evaluate and enhance marketing workflows, task delegation, and project management processes.
* Ensure seamless integration between marketing tools such as ActiveCampaign, HighLevel, Zapier, WP-Engine, Cloudflare, Wasabi, and SendForensics.
* Maintain best practices for email deliverability and list hygiene.

Qualifications & Experience:
* Proven experience in digital marketing, particularly in high-ticket certification programs, online education, or coaching industries.
* In-depth knowledge of online sales funnels, lead generation strategies, and conversion optimization techniques.
* Practical experience with WordPress (Beaver Builder), HighLevel, ActiveCampaign, Zapier, and Google Analytics.
* Expertise in SEO strategies, organic growth, and paid advertising campaigns.
* Strong communication and collaboration skills.