Senior Marketing Analyst

**Title:** Paid Ads Manager

Other potential titles:

- Senior account strategist

**Summary**

- We're looking for a Senior Marketing Analyst to lead the strategy and tactics for large and complex Google Ads and Meta accounts ($25k-$300k/mo in spend), including setting KPIs, driving strategy, implementing experiments, auditing keywords, communicating with clients and more.
- Most of your effort will be on Google Ads, but we are gradually expanding our Meta Ads work as well
- You will have support from our founder and other analysts, but will be expected to manage the vast majority of account strategy with autonomy and confidence.

**Responsibilities**

- Analyze the status of each client’s Google Ads and Meta account, understanding performance at a high level — including whether we’re hitting stated goals — but also diving deep into granular performance at campaign, ad group, keyword and ad creative levels to understand what’s working and what can be improved.
- Write weekly, detailed 3-10 paragraph account performance updates per client, covering a high level account overview, results from result changes and experiments, proposals for next steps, questions for clients, and more.
- Interface with clients (on Zoom and Slack), who can be founders of or marketing execs at fast-growing startups, to understand their concerns at a deep level and thinking on your feet to propose compelling solutions.
- Propose impactful, out-of-the-box experiment ideas and interventions to improve performance, including changes to keywords, ads, bids, landing pages and more.
- Execute on the experiment ideas and changes, doing everything necessary to bring the ideas to fruition, including writing copy, researching keywords, writing landing page copy, adjusting bid targets, and more.

**Requirements and skills**

- 5+ years experience with high scale Google Ads and Meta accounts (>$100k/mo in total spend).
- Expert understanding of Google Ads adn Meta, the different types of ad units, targeting options and various campaign setting and levers.
- **Excellent** written communication skills, both written and live on Zoom.
- Advanced quantitative skills, including ability to run A/B tests using statistical best practices.
- Excellent ability to be scrappy and propose experiments that will move the needle across a variety of situations.