Senior Email Marketing Specialist

About Us:
We're a fast-growing, premium brand in the professional hair tools industry, known for innovation, quality, and a strong connection with our creative community. With a rapidly expanding customer base and loyal following, we’re looking to take our email strategy to the next level—and that’s where you come in.

The Role
We’re on the hunt for a strategic and data-driven Email Marketing Pro who knows how to craft campaigns that look beautiful and convert hard—but also understands the technical backend of why emails land in inboxes (or don’t).

You’ll own the email channel end-to-end—from strategy and segmentation to automation, design, testing, and reporting—with a strong focus on maintaining top-tier deliverability.

What You’ll Be Doing
Plan and execute high-performing campaigns and flows (e.g., welcome, abandon cart, win-back, post-purchase)

Own segmentation, targeting, and personalization strategies

Collaborate with creative to produce clean, branded emails that align with our voice and drive results

Analyze metrics: open rates, CTR, CVR, revenue, bounce rates, etc.

A/B test everything—subject lines, send times, content, CTAs

Stay on top of email trends, privacy laws, and platform updates

Monitor and maintain email deliverability health: list hygiene, domain reputation, spam filters, authentication (SPF, DKIM, DMARC)

Ensure all campaigns comply with best practices and global regulations (e.g., GDPR, CAN-SPAM)

You’ll Be a Great Fit If You:
Have 5+ years of email marketing experience, preferably in eCommerce/DTC

Are fluent in Klaviyo (or similar ESP) and love building sophisticated flows

Write snappy, conversion-optimized copy

Understand how email fits into a broader marketing funnel

Know the technical elements of email deliverability like the back of your hand

Are data-obsessed and comfortable digging into reports

Thrive in a small, fast-moving, remote-first team

Bonus: Background in the beauty or hair industry

? Test Task – Show Us What You’ve Got:
Create a promotional email for Matsui Hair.
Choose one of our hero products—like the Matsui Matte Black Offset Hairdressing Shears or another product from Upgrade to see actual info.

Include:

Subject line + preview text

Header + body copy

CTA

Suggested layout/design (attach a PDF, image, or HTML mockup)

Brief on how you’d segment this email and how you’d ensure strong deliverability

(Optional) Tech notes: authentication settings, list hygiene approach, etc.

Submit in PDF, HTML, or plain text format with relevant imagery attached.

Perks:

Flexible hours

Flat structure and direct ownership


High-impact role in a brand that values craft and creativity

Ready to make inbox magic?
Apply with your CV, intro, and test task. Let’s build something great together.