Senior E-Commerce SEO Specialist (Shopify Focus)

About the Role
We are seeking an experienced E-Commerce SEO Specialist with a strong background in Shopify SEO to help optimize our national e-commerce site. This role requires expertise in both on-site and off-site SEO, Google Search Console & Google Analytics, and content writing (blogs) to improve organic traffic and search rankings.

The ideal candidate should have a proven track record of high-ranking SEO results, a deep understanding of e-commerce SEO best practices, and the ability to communicate strategies clearly. This is a collaborative role, as the foundation has been set up, but additional support is needed to refine and enhance performance.

Key Responsibilities
1. Shopify SEO Optimization
Conduct on-site SEO audits to improve Shopify store performance and ranking.
Optimize meta titles, descriptions, product pages, and collections for better search visibility.
Implement structured data (schema markup) to enhance rich search results.
Improve site speed, mobile-friendliness, and UX/UI for SEO benefits.
2. Off-Site SEO & Link Building
Develop and implement a backlink strategy to increase domain authority and national rankings.
Perform outreach for high-quality backlinks, guest posts, and partnerships.
Manage local citations and off-page SEO efforts for brand credibility.
3. Google Search Console & Analytics Management
Monitor and analyze website performance using Google Search Console & Google Analytics.
Identify SEO issues, crawl errors, and opportunities for improvement.
Generate SEO reports with actionable insights and recommendations.
4. Blog Content Writing & SEO Strategy
Research and write SEO-optimized blogs that target high-ranking keywords.
Develop content strategies that align with search intent and e-commerce trends.
Ensure blog posts improve engagement, traffic, and conversions.
5. SEO Strategy & Communication
Work closely with the team to provide clear, actionable SEO recommendations.
Educate stakeholders on SEO best practices and performance insights.
Adapt strategies based on algorithm updates and industry trends.

Qualifications & Requirements
? Experience: 3+ years in SEO for e-commerce, preferably Shopify.
? Technical SEO: Strong understanding of on-site and off-site SEO, structured data, and site performance.
? SEO Tools: Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.
? Content Writing: Ability to write engaging, SEO-optimized blogs that drive traffic.
? Communication: Strong ability to explain SEO strategies and insights clearly.
? Proven Results: Track record of achieving high-ranking SEO results for national e-commerce sites.

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