SEO & Website Growth Manager

SEO & Website Growth Manager

Yum Street | Full-Time Remote | 40 Hours Per Week - Some looking for a long term job.

The 3 Key Skills We Need
SEO that generates enquiries, not just rankings
Website conversion and lead generation thinking
WordPress / website implementation ability

About Yum Street

Yum Street is a fast-growing catering and events business providing:

Corporate catering
Wedding catering
Private events
Festival catering
Mobile food units
Sporting venue catering
Venue partnerships

We are not looking for a basic SEO assistant.

We are looking for someone who can help turn our website into our number one salesperson.

Our goal is simple:

More enquiries. More quote requests. More bookings. More revenue.

- Not vanity traffic.
- Not keyword reports with no commercial impact.
- Not blogs for the sake of blogs.

The Role

We are hiring a full-time SEO & Website Growth Manager to take ownership of Yum Street’s organic growth.

You will be responsible for improving our visibility on Google, Google Business Profile, local search, AI search and our website but the real measure of success is whether your work creates more qualified enquiries.

This role is ideal for someone who understands SEO, but also thinks like a growth marketer.

You must be able to look at a website and ask:

“How do we turn more visitors into enquiries?”

What You Will Work On
SEO strategy
Local SEO
Google Business Profile optimisation
Website conversion improvements
Service landing pages
Location pages
Corporate catering pages
Wedding catering pages
Event catering pages
Technical SEO
Keyword research based on buyer intent
Website content strategy
Blog and resource strategy
Case studies
FAQs and AI search optimisation
Internal linking
Tracking enquiries, calls and quote requests
Monthly performance reporting
WordPress updates and implementation
What We Do NOT Want

Please do not apply if your only focus is:

Backlinks
Meta titles
Generic blog writing
Traffic with no enquiries
Ranking reports with no business outcome
AI-generated content with no personality
Technical SEO without commercial thinking

We need someone who understands that SEO is only valuable if it helps generate enquiries and bookings.

What Great Looks Like

The right person will understand how to create pages and systems around searches such as:

Wedding catering Southampton
Wedding catering Hampshire
Corporate catering Southampton
Corporate catering Hampshire
Event catering Hampshire
Food truck hire London
Street food catering for events
Mobile catering for corporate events

You should understand customer intent, landing pages, trust signals, calls to action, quote forms, reviews, case studies and the journey from Google search to enquiry.

Tools & Skills

Strong experience with some or all of the following is preferred:

WordPress
Google Search Console
Google Analytics / GA4
Google Business Profile
SEMrush / Ahrefs / SE Ranking
Screaming Frog
Looker Studio
Rank tracking tools
Local SEO tools
ChatGPT / AI search tools
Basic HTML / CSS
Conversion tracking
CRM or automation tools such as GoHighLevel
Working Hours

This is a full-time role. 40 hours per week

You must be available to work agreed UK working hours. We use time tracking and daily reporting. This is non-negotiable.

Important Application Questions

To apply, please answer the following 5 questions carefully.

Applications that do not answer these questions properly will not be considered.

1. Yum Street currently receives website traffic but wants more enquiries.
If you joined us, what would you do in the first 30 days to generate more enquiries from the traffic we already have?
2. If our Corporate Catering page received 300 visitors per month but only generated 2 enquiries, what would you review and what specific changes would you make?
3. What are the first 10 high-intent keywords or page ideas you would focus on for Yum Street, and why?
4. Give one real example where your SEO or website work generated leads, enquiries, bookings or revenue. Please include numbers if possible.
5. What is the difference between an SEO Specialist and a Website Growth Manager?
What We Are Looking For

We are looking for someone who can:

Think commercially
Understand customer behaviour
Build landing pages that convert
Improve Google visibility
Improve Google Business Profile
Create useful content from real business experience
Track enquiries and conversions
Explain work clearly
Take ownership
Work directly with directors
Help Yum Street grow
Final Note

This is not a role for someone who only wants to complete SEO tasks.

This is a role for someone who wants to help build a serious inbound enquiry engine for a growing catering and events business.

If you think like a business owner, understand SEO, and know how to turn website visitors into real enquiries, we would like to hear from you.