SEO Specialist

Job Overview:
We are seeking a detail-oriented and strategic SEO Specialist to optimize our online presence while also assisting with email marketing and social media scheduling. The ideal candidate has a strong foundation in SEO, understands digital marketing trends, and can effectively support broader marketing efforts.

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Key Responsibilities:SEO Optimization & Website Management

Conduct in-depth keyword research to identify opportunities for organic growth.
Optimize website content, including meta tags, internal linking, and on-page SEO best practices.
Monitor and analyze search engine rankings, website traffic, and SEO performance.
Provide insights and recommendations to improve search engine visibility and user experience.
Stay updated with search engine algorithm changes and industry trends.
Website Updates & Technical SEO

Ensure all pages are optimized for mobile-friendliness and fast loading speeds.
Conduct SEO audits to identify and fix issues like broken links, duplicate content, and crawl errors.
Collaborate with developers or content teams to implement structured data and other technical SEO improvements.

Email Marketing Support

Assist in creating and scheduling email campaigns using templates provided.
Ensure email content is optimized for engagement and deliverability.
Monitor email performance metrics (open rates, CTR, conversions) and provide reports.
Social Media Scheduling & Support

Schedule and post content across various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Work with the marketing team to ensure consistent branding and messaging.
Track engagement metrics and suggest improvements based on performance data.
Analytics & Reporting

Track, analyze, and report on SEO performance, website traffic, and lead generation metrics.
Provide insights on email and social media engagement to optimize future campaigns.
Use tools like Google Analytics, SEMrush, and social media analytics platforms to measure success.
Ideal Candidate:

Proven experience in SEO, digital marketing, or related roles.
Strong knowledge of SEO best practices, tools (Google Analytics, SEMrush, Ahrefs, etc.), and ranking factors.
Familiarity with email marketing platforms (Mailchimp, HubSpot, Klaviyo, etc.).
Experience with social media scheduling tools (Buffer, Hootsuite, Meta Business Suite, etc.).
Strong analytical skills and ability to interpret data-driven insights.
Excellent organizational and multitasking abilities.
Basic understanding of HTML, CSS, or WordPress is a plus.