SEO & PPC Specialist at Altenew

SEO & PPC Specialist at Altenew

Are you a marketing expert who enjoys analyzing data?
Do you get excited about SEO and PPC strategies?

At Altenew, we foster a creative and collaborative environment where your ideas matter!
Join our passionate team and help promote a wide range of innovative papercrafting products while enjoying flexible hours, professional development opportunities, and a supportive culture. If this sounds like you, come join us!

Send your application here: Upgrade to see actual info

SEO Responsibilities:
- On and Off-page SEO: Implement effective strategies to improve search engine rankings and organic traffic.
- Keyword Research: Conduct thorough keyword research to inform content strategies and optimize existing content.
- Content Optimization: Collaborate with content writers to ensure SEO best practices are applied to all content.
- Website Audit: Conduct regular audits of the website to identify and fix errors impacting performance.
- Competitor Research: Analyze competitors to identify opportunities and threats in the market.
- Technical SEO & Schema Markup: Utilize Google Tag Manager for schema implementation to enhance search visibility.
- User Experience Development: Monitor user experience metrics and work with the team to implement improvements to enhance site usability.

PPC Responsibilities:
- Campaign Setup and Optimization: Create and manage PPC campaigns across various platforms, including:
- Google Ads, Bing Ads, Amazon Ads, and Criteo Ads
- Performance Analysis: Continuously analyze campaign performance and make data-driven adjustments to optimize results.
- A/B Testing: Implement A/B tests on ad copy and landing pages to improve conversion rates.
- Budget Management: Monitor and manage budgets to ensure optimal ROI on campaigns.

Reporting & Analytics Responsibilities:
- Proficient use of: Google & Bing Merchant Center, Google Tag Manager, Google Analytics, and Google Search Console
- Reporting: Prepare regular reports on SEO and PPC performance, providing insights and recommendations for improvement.
- Trend Analysis: Stay updated on industry trends and algorithm changes to adapt strategies accordingly.

Professional Skills and Qualifications:
Two or more years of experience in SEO and PPC.
Knowledge of optimized SEO and PPC campaign components and the necessity of frequent A/B testing.
Ability to perform competitive analysis of other companies within the industry.
Proficiency in Google Sheets, Google Docs, Google Slides, and MS Excel.

Plus Skills:
Experience with Shopify, and Wordpress content management systems.
Strong analytical skills to interpret data and make informed decisions.
Basic understanding of HTML/CSS to assist with on-page SEO tasks.
Excellent communication skills for collaboration with teaUpgrade to see actual infombers and stakeholders.
Project management skills to manage multiple campaigns and deadlines effectively.
A BS/BA degree.

Why Work With Us?
Paid Time Off: Enjoy a healthy work-life balance.
Sick Leave: 3 paid sick leaves per year (24 hours total).
Year-end Bonus: Based on individual performance and company success.
Skills Development: Sponsorship for classes, workshops, and conferences.
Flexible Working Hours: Enjoy the freedom of remote work.
Bonuses/Awards/Gifts: Recognizing and rewarding your hard work.

Salary: (Php56,000 to Php85,000 or $960-$1,440 / month+over time - negotiable, depending on experience and culture fit)

Send your application here: Upgrade to see actual info