SEO & Growth Manager

SEO & CONTENT GROWTH MANAGER

Help Build One of the UK's Most Ambitious Hospitality Brands

Full-Time | Remote | Long-Term Position

Before You Apply

This is NOT a typical SEO role.

This is NOT a blog writing role.

This is NOT a keyword research role.

This is NOT a task-based VA position.

We are looking for someone exceptional.

Someone who thinks commercially.

Someone who understands that rankings are only valuable if they generate enquiries.

Someone who wants to help build a market-leading hospitality brand over the next 3-5 years.

If you are looking for a role where someone tells you exactly what to do every day, this is not the role for you.

---

About Yum Street

Yum Street is a UK hospitality and events business specialising in premium mobile hospitality experiences.

We work across:

Corporate Events
Staff Engagement Events
Weddings
Sporting Venues
Stadiums
Festivals
Public Events
Private Celebrations

Our clients include major organisations, sporting venues and event organisers who want more than just food.

We believe there is no difference between our client's event and our own.

That philosophy drives everything we do.

We are not simply selling food.

We help create memorable experiences while removing pressure from the people responsible for organising them.

---

Why We Are Hiring

We have invested heavily in:

Sales
Lead Generation
Systems
CRM
Content
Processes

Now we want to build a powerful inbound lead generation engine.

We believe a significant percentage of future enquiries should come from:

Organic Google searches
Local SEO
Authority content
Case studies
Industry expertise
Strategic website growth

We want someone who can own that mission.

---

The Opportunity

You will become the owner of Yum Street's organic growth strategy.

Your mission is simple:

Generate more qualified enquiries through our website.

Not traffic.

Not vanity metrics.

Not rankings for the sake of rankings.

Qualified enquiries.

You will work directly with the Directors and become a key member of the growth team.

---

Your Responsibilities

SEO Strategy

* Develop and execute Yum Street's SEO strategy.
* Identify high-value keyword opportunities.
* Conduct competitor analysis.
* Identify ranking opportunities.
* Improve organic visibility.

---

Content Strategy

Create and manage content including:

Service Pages
Landing Pages
Location Pages
Corporate Event Content
Wedding Content
Sports Venue Content
Blog Articles
Industry Guides
Case Studies
Resource Centre Content
FAQ Pages

---

Website Growth

Improve website structure.
Improve user experience.
Improve conversion rates.
Improve enquiry generation.
Identify website weaknesses.
Recommend improvements.

---

Local SEO

* Google Business Profile optimisation.
* Southampton SEO.
* Hampshire SEO.
* Local authority building.
* Review generation strategies.

---

Authority Building

* Digital PR opportunities.
* Backlink acquisition.
* Industry authority development.
* Partnership content opportunities.

---

Reporting

Track and report:

* Organic traffic
* Enquiries generated
* Conversion rates
* Rankings
* Landing page performance
* Content performance
* Revenue influenced

---

What Success Looks Like

Success is NOT:

* Publishing blogs every week.
* Producing SEO reports.
* Tracking keyword rankings.

Success IS:

* More enquiries.
* More opportunities.
* More authority.
* More conversations.
* More revenue opportunities.

---

Required Experience

You MUST have:

* Minimum 4 years remote work experience.
* Minimum 3 years hands-on SEO experience.
* Experience managing SEO campaigns independently.
* Experience creating SEO strategies.
* Experience increasing website traffic.
* Experience generating enquiries through SEO.
* Experience working directly with business owners.
* Excellent written English.

---

Required Software Knowledge

Strong experience using:

* Ahrefs
* SEMrush
* Google Analytics
* Google Search Console
* Google Business Profile
* WordPress
* ChatGPT
* AI Content Tools

Bonus if experienced with:

* Elementor
* RankMath
* Screaming Frog
* Surfer SEO
* ----------
* CRM Systems

---

The Type Of Person We Want

You are:

* Commercially minded.
* Highly proactive.
* Curious.
* Self-managing.
* Results driven.
* Comfortable challenging ideas.
* Comfortable making recommendations.

You don't wait for instructions.

You identify opportunities and take ownership.

---

The Type Of Person We Do NOT Want

Do not apply if:

* You are a beginner.
* You have limited SEO experience.
* You need daily instruction.
* You only know how to write blogs.
* You only know how to follow tasks.
* You are looking for a short-term role.

---

Your First 12 Months

Your objective will be to help build Yum Street into one of the strongest hospitality brands in the UK through:

* Organic search growth
* Authority content
* Website optimisation
* Strategic content creation
* Increased enquiries
* Increased conversions

You will have a direct impact on business growth.

---

Working Hours

Full Time

40 Hours Per Week

Monday to Friday

Flexible working arrangements available.

---

Reporting To

Directors

You will also work closely with:

* Lead Generation Team
* Sales Team
* CRM & Systems Team
* Marketing Team

---

Salary

Please submit:

1. Your expected monthly salary.
2. Examples of websites you have helped grow.
3. SEO results achieved.
4. Traffic growth achieved.
5. Enquiry growth achieved.
6. The word "AIRSTREAM" at the beginning of your application so we know you have read this advert.

---

Final Message

We are not looking for an SEO assistant.

We are looking for a Growth Manager who happens to be exceptional at SEO.

If you are excited by the opportunity to help build a premium hospitality brand and want a long-term role where your work directly impacts growth, we would love to hear from you.