SEO Content Strategist & Writer (Home Services Only, Remote)

About Genesis SEO
We help home services and construction companies win local markets with practical SEO, clean Webflow websites, and content that drives real leads. We only work with home services. No lawyers, no random industries.

The Role

This is a strategist + senior writer role. You will build a Keyword Domination Plan for each client, then execute it through content and on-page SEO. The goal is to help clients start ranking faster for their core services, then expand into supporting topics that build authority.

What You’ll Do

1) Strategy (Domination Plans)

Do keyword research using SEMrush, Keyword Planner, and Surfer SEO

Build a clear Domination Plan (what pages/topics ship first, second, third)

Turn it into weekly deliverables and keep it visible in ClickUp

2) Writing (E-E-A-T + conversion-focused)

Write/optimize service pages, supporting pages, city pages, landing pages, blogs, and occasional case studies

Write content that’s accurate, useful, and built to convert real customers

Structure content to perform in Google and be readable/usable for AI platforms

3) On-page SEO (practical)

Titles, metas, H1/H2 structure, intent match, and conversion updates

Internal linking plans + help prevent/fix cannibalization

Communicate basic schema needs to dev (AI generates schema, you just specify what’s needed)

4) Collaboration + Publishing

Coordinate with our Webflow developer (copy aligned to wireframes/UX)

QA pages before publish (formatting, links, on-page checklist)

Document work clearly in ClickUp

Support quarterly/semi-annual reporting inputs tied to what shipped

Our Tool Stack (fixed)

Webflow (all sites)

ClickUp (only PM tool)

SEMrush, Google Keyword Planner, Surfer SEO

ChatGPT (to speed up work, not replace thinking)

No Screaming Frog, regex/server logs, backlinking, or outreach in this role.

Detail Check (Required)

To be considered, start your application message with:
“SEO Content Writer 49 from, [Your Name]”

Must-Haves

Proven experience building keyword-based content plans and executing them

Strong SEO writing for service pages + long-form content (clear, helpful, conversion-minded)

Solid on-page fundamentals (titles, metas, headings, internal links, avoiding cannibalization)

Comfortable collaborating with a developer in Webflow workflows

Organized and consistent with documentation in ClickUp

Professional communication; camera on during 1:1 and team calls

Nice-to-Haves (Not Required)

Topical maps / content architecture experience for local service businesses

Strong brand voice and copywriting range across multiple clients

Interest in helping build future content automation systems (planned within 6 months)

Pay, Incentives, and Growth

Base pay (Phase 1, first 3 months): $900

Bonuses + incentive program: tied to client milestones based on quarterly/semi-annual reporting (depends on client plan)

Pay scaling: increases after Phase 1 based on performance

Year-end bonuses: available for top performers

Leadership track: lead roles available within 6–12 months for strong performers

Working Hours (Long-Term Only)

Monday–Friday, 8 hours/day

Core availability: 7:00 AM – 3:00 PM (your local time)

Respond within 2 hours during working hours

Acknowledge task comments the same day

If you’ll be delayed, proactively explain it