Public Relations & Marketing Manager

Public Relations & Marketing Manager

Remote | Fixed Working Hours | Reports to: Founder
Frances Beauty Clinic – Singapore Market
Shape the voice of a trusted beauty heritage brand

About Us

Established in 1977, Frances Beauty Clinic is one of Singapore’s most trusted heritage beauty clinics, renowned for our intelligent anti-aging philosophy, science-led treatments, and refined feminine care.

As we enter a new phase of brand evolution, we’re seeking a senior PR & Marketing Manager to act as our brand guardian — someone with exceptional taste and strategic depth who can turn vision into beautifully crafted communication that drives real business impact.

The Role

This is not a junior marketing job.
It’s a hands-on, high-autonomy role for someone who understands luxury branding, thinks in systems, and knows how to maintain brand clarity across all public touchpoints.

You’ll work directly with the founder, manage creative partners, and oversee PR, marketing, and visual storytelling across platforms — from social media to treatment communication materials.

Responsibilities

1. Brand Ownership
- Maintain consistency in tone, visuals, and messaging across all channels
- Be the final quality filter for all brand communication
- Confidently reject work that is off-brand or low-quality

2. Full-Scope Execution
- Plan, brief, and coordinate content across PR, marketing, and social media
- Manage agencies and creatives to ensure timely, elegant output
- Align teams internally on communication direction

3. Performance & Optimisation
- Analyse campaign effectiveness
- Propose content refinements based on insight, not vanity metrics
- Elevate quality continuously while protecting brand integrity

4. Platform Nuance & Trend Alignment
- Guide social media narratives (Instagram, Xiaohongshu, TikTok selectively)
- Apply trends only when aligned with our brand identity and psychology of affluent female audiences

Who You Are
- 5–8+ years in PR, marketing, or brand communications
- Experience in luxury beauty, medical aesthetics, wellness, or lifestyle
- Strong writing skills (English required; Chinese is a plus)
- High taste level, visual sensitivity, and brand judgment

Able to work independently in a remote, fixed-hour setup (SG time zone)

You’ll Thrive If You...
- Think like a brand strategist and execute like a project manager
- Protect quality and consistency with confidence
- Understand the intersection of education, science, and aspiration
- Use AI and modern tools to boost efficiency without compromising elegance

Performance Expectations
- Visible, high-quality brand output within 30 days
- Clear improvement in messaging clarity and visual execution
- Strong, professional collaboration with founder and partners

What We Offer
- Remote role with fixed working hours (SG time zone)
- Competitive compensation based on experience
- Performance-based incentives and long-term growth opportunities
- The chance to shape the voice of a trusted, refined beauty brand

How to Apply

Send us:
- A brief intro explaining why this role suits you
- 2–3 examples of marketing or brand work you’re proud of
- A short paragraph on how you protect brand standards

Shortlisted applicants will complete a short practical assessment.