Programmatic Banner Designer

Programmatic creative designer
Department: Creative / Media
Reports to: Creative Director / CMO
Location: Remote / Hybrid
Type: Contract or Full-Time (flexible)

Role Overview

We’re looking for a highly skilled Programmatic Banner Designer to create high-performing digital ad creatives across multiple programmatic platforms. This role is for a designer who understands how creative impacts performance, can adapt designs across multiple formats quickly, and knows how to build ad sets that scale across audiences, publishers, and placements.

You will work closely with media buyers, strategists, and account teams to design banners that are visually strong, brand-aligned, and conversion-focused.

Key Responsibilities
Creative Design & Execution

Design static and animated programmatic banner ads across standard IAB sizes

Create multiple ad sets per campaign (variations by messaging, CTA, imagery, and format)

Design for performance across awareness, traffic, and conversion objectives

Adapt creatives for different placements, platforms, and audience segments

Ad Formats & Deliverables

Static banners (JPG, PNG)

Animated banners (HTML5, GIF, MP4 where applicable)

Rich media concepts (expandable, interactive, motion-based units – bonus)

Responsive and modular creative systems for scale

Common sizes include (but not limited to):
300x250, 728x90, 160x600, 300x600, 970x250, 320x50, 320x100

Campaign Collaboration

Work directly with media and strategy teams to align creative with targeting and KPIs

Implement creative feedback quickly and efficiently

Version creatives based on performance insights (CTR, engagement, conversion trends)

Maintain consistency with brand guidelines while testing new creative directions

Optimization & Iteration

Build creative variants for A/B testing (copy, color, layout, CTA, motion)

Optimize designs based on performance data and platform requirements

Ensure all creatives meet publisher and platform specs

Quality Control

Ensure all assets meet technical specs (file size, animation limits, looping rules)

QA creatives before launch across devices and browsers

Organize and deliver final assets clearly and on deadline

Required Skills & Experience

2+ years of experience designing programmatic or digital display ads

Strong portfolio showcasing banner ads and multi-format ad sets

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects)

Experience with HTML5 tools (Google Web Designer preferred)

Strong understanding of performance-driven design

Nice-to-Have (Bonus Skills)

Experience designing for DV360, The Trade Desk, Amazon DSP, StackAdapt, or similar

Knowledge of rich media and interactive ad units

Understanding of media KPIs (CTR, CPM, CPC, engagement)

Experience working in agency or fast-paced campaign environments

What We’re Looking For

You are:

Fast, efficient, and detail-oriented

Comfortable producing high-volume creative without sacrificing quality

Collaborative and receptive to performance-driven feedback

Able to think strategically about how design drives clicks and results

Why Work With Us

Work on real campaigns across entertainment, fashion, culture, and lifestyle brands

Collaborate directly with media buyers and strategists

Opportunity for ongoing work and long-term growth

Creative freedom balanced with performance accountability