Paid Media Buyer

Key Responsibilities:

1) Plan, execute, and optimize paid advertising campaigns on Facebook & Instagram to drive high-quality leads and conversions.
2) Analyze performance metrics, track KPIs, and implement data-driven strategies for continuous improvement.
3) Write high-converting ad copy and design engaging ad creatives that capture audience attention.
4) Stay ahead of industry trends, platform updates, and competitor strategies to maintain a competitive edge.
5) Utilize GoHighLevel (GHL), ClickFunnels, and sales funnels to enhance campaign performance.
6) Conduct A/B testing on ad creatives, audiences, and placements to maximize ROI.
7) Provide performance reports with actionable insights and recommendations.

Qualifications:

1) 2-3 years of proven experience in Facebook media buying and ad campaign management.
2) Demonstrated success in managing monthly ad budgets of ?500,000–?1,000,000.
3) Strong understanding of sales funnels, lead generation, and conversion optimization.
4) Experience with GoHighLevel (GHL), ClickFunnels, and similar platforms.
5) Strong graphic design skills and basic video editing capabilities.
6) Ability to work independently, meet deadlines, and manage multiple campaigns at once.