PPC Specialist

We are a US based digital marketing agency specializing in dental and healthcare marketing. We manage marketing for dozens of healthcare practices across the United States and are seeking a highly experienced Google Ads specialist to manage campaigns at scale.

Most of our accounts have ad budgets between $1,000 and $5,000 per month, with the average around $2,000–$2,500.

This role requires someone with expert-level PPC and tracking experience. Our goal is not clicks or impressions. Our goal is qualified patient leads for our clients.

Responsibilities

Manage and optimize campaigns inside a Google Ads Manager Account (MCC)

Manage approximately40- 50+ accounts efficiently

Implement and manage advanced conversion tracking

Set up and manage Google Tag Manager (GTM)

Implement tracking across:

Google Ads
Google Search Console
Meta Pixels
YouTube Ads
Other marketing platforms

Implement call tracking with WhatConverts

Create workarounds for tracking leads that go into scheduling software that does not send conversion data back to Google

Monitor campaigns for click fraud using ClickCease

Optimize campaigns for cost per lead and lead quality based on lead quility not just campaign metrics

Use AI tools and automation to improve campaign performance and efficiency

Work inside ClickUp for task management and time tracking

Required Experience

Minimum 5+ years managing Google Ads campaigns

Experience managing Google Ads Manager Accounts (MCC)

Expert-level experience with:

Google Tag Manager/UTM
Conversion tracking
Pixel setup and management
Call tracking platforms

Significant Experience running ads in the United States market

Strong English communication, spelling, and grammar

Preferred Experience

Healthcare or dental PPC campaigns

Experience with:

WhatConverts
ClickCease
Meta Ads
YouTube Ads

Experience using AI tools to improve PPC workflows

Operational Requirements

Ability to manage 50+ accounts efficiently

Must be comfortable using ClickUp

Must be willing to time-track work

Must be available at least 4 hours per day during US time zones

Preferred availability 8:00 AM – 11:00 AM MST we are looking for full time however we need crossover with US hours

Must be willing to:

Sign an NDA
Use a US nickname for client-facing communication

Important

We are looking for a long-term tea ---------- mber, not a short-term freelancer. We want someone who wants to grow with our agency for years.

Application Instructions

To help us identify serious and qualified applicants, please follow these steps.

Start your proposal with the phrase:
Healthcare PPC Expert

Answer this question in your proposal:

A dental client uses an online scheduling platform that does not send conversion data back to Google Ads. How would you track booked appointments from Google Ads using GTM or another workaround?

Include a Loom video (3–5 minutes) answering:



How you typically set up conversion tracking using GTM

How do you determine if leads are actually good quality?

In the first line of your response, also answer this question:

What is the most common mistake you see in Google Ads conversion tracking?

Applications that do not follow these instructions will not be considered.

We look forward to meeting experienced PPC specialists who want to build a long-term partnership with our agency.