PAID ADS SPECIALIST

We are a fast-growing SEO and e-commerce company in the health and wellness space, managing multiple successful online brands. We are looking for a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns that drive traffic, leads, and revenue growth.

This role is ideal for a performance-driven marketer who is highly analytical, detail-oriented, and experienced in scaling paid acquisition campaigns across multiple platforms, with strong experience in budget management, audience targeting, keyword research, ad creative testing, A/B testing, and campaign optimization. The role requires continuous monitoring of performance metrics and delivering actionable insights to improve conversion rates and cost efficiency (CPL/ROAS). Develop and execute paid advertising strategies across platforms like Google Ads, Meta (Facebook/Instagram), TikTok Ads, LinkedIn, and other relevant channels, with a strong understanding of platform algorithms and ad compliance

Key Responsibilities:
Plan, launch, and manage paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn, and develop multi-platform paid strategies, including TikTok and other relevant channels.
Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance
Develop, test, and optimize ad creatives, copy, and landing page alignment
Manage advertising budgets efficiently to maximize ROI and reduce acquisition costs
Perform continuous A/B testing on ads, audiences, and campaign structures
Monitor, analyze, and report on key performance metrics (CPC, CPL, ROAS, CTR, conversions)
Identify scaling opportunities and implement data-driven optimization strategies
Collaborate with design and marketing teams to ensure high-performing creatives and messaging.
Leverage hands-on experience with platform algorithms and ad compliance to optimize campaign performance while ensuring strict adherence to advertising policies, platform guidelines, and regulatory standards.

What We’re Looking For
At least 2 years of experience in e-commerce or digital marketing is highly preferred.
Strong understanding of paid media fundamentals, including attribution, conversion tracking, and campaign optimization
Ability to quickly learn and adapt to new advertising platforms, AI tools, and evolving digital marketing systems, with a proactive approach to staying updated on and exploring emerging industry trends.
Experience using CRM, tracking tools, analytics, and reporting platforms (Google Analytics, Pixel setup, conversion tracking)
Experience with retargeting, lookalike audiences, and scaling campaigns
Knowledge of creative strategy for paid ads (hooks, angles, ad copy frameworks)
Experience using AI tools, automation platforms, reporting dashboards, or workflow software to improve marketing operations

Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS) improvement and consistency
Click-Through Rate (CTR) optimization across campaigns
Conversion Rate improvement from paid traffic
Cost Per Acquisition (CPA) efficiency
Campaign scaling performance without loss of ROI
Accuracy and consistency of reporting insights
Nice to Have
Experience with health & wellness or DTC e-commerce brands
Experience optimizing email revenue and customer retention funnels
Familiarity with A/B testing tools and conversion optimization strategies

Schedule
Full 8-hour graveyard shift required
Must be fully available for US hours

What We Offer
Full-time remote role
Training provided
Growth opportunity into a higher leadership role


How to Apply
Please submit a complete application that includes your resume and a thoughtful, original cover letter. In your cover letter, naturally incorporate the phrase “I love coffee” and share something about yourself that isn’t reflected in your resume. Also answer the following screening questions.


1. Describe your experience with paid advertising, particularly on TikTok Ads. What does your typical daily workflow look like when managing and optimizing e-commerce campaigns? Please include the platforms you’ve worked with (e.g., TikTok Ads, Meta Ads, Google Ads, etc.).
2. Do you have experience working with platform algorithms and ensuring ad compliance while optimizing performance? If yes, briefly provide an example.

All applications will be carefully reviewed to assess alignment with the role’s requirements. Shortlisted will receive an email invite for the next steps.