Off-Page SEO Manager

Effeect is hiring an Off-Page SEO Manager to own and execute all off-page SEO efforts across our portfolio of brands. This is a critical role responsible for authority growth, backlink strategy, outreach, AI citation visibility, and risk-managed link acquisition.

You will be the final owner of how our brands earn, buy, exchange, and protect links—ensuring sustainable growth while staying ahead of algorithm and AI-search shifts.

Off-Page SEO Strategy

Design and execute the complete off-page SEO strategy for each brand.
Plan monthly and quarterly backlink acquisition targets aligned with SEO goals.
Manage link velocity, anchor distribution, domain diversity, and relevance.

Link Building & Authority Growth
Editorial and contextual backlinks
Guest posting and digital PR placements
Paid links (with strict quality control)
Link exchanges and partnerships
Brand mentions and unlinked mention reclamation
Maintain a vetted database of high-quality publishers and partners.

Content-Driven Link Strategy

Work with Content & SEO teams to design linkable assets (data studies, tools, resources).
Brief writers and researchers on content built specifically to earn backlinks.
Coordinate outreach campaigns around newly published assets.

AI Citations & Search Visibility

Develop and execute AI citation strategies to ensure brand visibility across AI-driven search results and answer engines.
Secure authoritative mentions that improve trust signals for AI indexing and retrieval.
Monitor brand references in AI-generated results and optimize accordingly.

SEO Outreach & Relationship Management

Lead all outreach efforts to publishers, journalists, bloggers, and site owners.
Build long-term relationships for recurring placements and partnerships.
Negotiate placements, pricing, and terms for paid or exchange-based links.

Risk Management & Quality Control

Monitor backlink profiles weekly for toxicity, spam signals, and unnatural patterns.
Manage disavows and penalty-prevention processes.
Ensure compliance with safe anchor-text ratios and link diversity standards.

Reporting & Optimization

Own off-page SEO dashboards and reporting.
Track referring domains, DR growth, authority metrics, and ROI.
Analyze campaign performance and continuously refine strategies.

Qualifications

Experience: 5+ years in off-page SEO, link building, or digital PR.
Proven Results: Demonstrated authority growth for competitive domains.

Expertise In:
Advanced link-building tactics (earned, paid, and hybrid)
Outreach systems and publisher negotiations
Anchor text strategy and penalty avoidance
SEO tools (Ahrefs, Semrush, Majestic, GSC)
Mindset: Strategic, detail-oriented, aggressive on growth but disciplined on risk.

What We Offer

? Fully remote role
? High ownership and decision-making authority
? Opportunity to lead off-page SEO across multiple high-growth brands

How to Apply

Please send:
Your CV
A short cover letter explaining your off-page SEO philosophy and your biggest authority win

???? Email applications to: ----------

?? This role is not for “link builders.”

This is for strategists and operators who understand authority, trust, AI search, and risk management at scale.