Meta Ads Manager

Campaign Strategy & Execution: Setting up, optimizing, and scaling Facebook and Instagram ad campaigns to maximize sales while maintaining a profitable ad spend.
Creative Management: Collaborating with myself on ad creatives, including video editing, graphic design, and copywriting to ensure ads are engaging and converting well.
Audience Targeting & Testing: Running A/B tests, refining audience targeting, and finding high-performing segments.
Ad Performance Analysis: Tracking key metrics (CTR, CPM, ROAS, CPA), identifying trends, and adjusting strategies accordingly.
Retargeting & Funnel Optimization: Creating high-converting retargeting sequences and improving customer journey touchpoints.
Budget Management: Allocating ad spend wisely across campaigns and adjusting based on performance.
Keeping Up with Trends: Staying updated on Facebook ad trends, algorithm changes, and new features to ensure The Playtime Store stays ahead of competitors.