Marketing Operations Manager

Marketing Operations Manager

**Company:** GoNano
**Reports to:** Charles Dumont (CMO)
**Type:** Full-time
**Start date:** Immediate — data must be flowing cleanly by end of June ---------- ## About GoNano

GoNano is a nanotechnology infrastructure preservation company and the category leader in Structural Roof Rejuvenation. We work through a network of 420+ Certified Contractors (CCs) across North America who install our products on residential and commercial properties. We operate two parallel funnels: a B2B funnel recruiting and supporting CCs, and a B2C funnel generating homeowner demand that we route to local CCs. Both funnels need to be measured end-to-end — from first ad impression to signed deal — and that's where you come in.

## What You'll Own

You'll be the connective tissue between our ad spend and our pipeline. Every dollar our external ad agency (led by Korey) spends on Meta, Google, or anywhere else needs to map cleanly to a lead, a contact, a deal, and ultimately revenue — across both our B2B (CC recruitment) and B2C (homeowner) motions. Today, that connection is partially built. Your job is to finish it, maintain it, and make it sing.

You're not building custom software. We have HubSpot, Meta Ads Manager, Google Ads, GTM, Calendly, Supabase, and a growing stack of best-in-class SaaS tools. You're the person who configures them properly, integrates them natively, and gets them talking to each other without writing application code.

## Core Responsibilities

**HubSpot Operations**
- Own HubSpot as a system: workflows, custom properties, custom objects, lifecycle stages, deal pipelines, lead scoring, and lead routing
- Build and maintain reporting dashboards for both B2B and B2C funnels, including CAC by source, funnel velocity, conversion rates by rep and by stage, and CC market performance
- Maintain data hygiene: deduplication, attribution touchpoint cleanup, UTM governance

**Ad Platform Integration — Direct Partnership With Korey**
- Work hand-in-hand with Korey (our external ad agency lead) to ensure every pixel, tag, conversion event, and audience sync is configured correctly and firing cleanly across Meta, Google, and any other platforms we test
- Own the integrity of the tracking layer: when Korey launches a campaign, you've already verified that conversions will attribute back, audiences will sync, and the data will land in HubSpot
- Be Korey's technical counterpart inside GoNano — when he needs a custom audience built, a conversion event added, or a tracking issue diagnosed, you're his first call
- Run weekly tracking-health checks across all ad accounts and report anomalies before they cost us money

**Closed-Loop Attribution**
- Configure and maintain the Meta Pixel and Conversions API (CAPI) using native integrations
- Set up Google Ads Enhanced Conversions and offline conversion imports from HubSpot deal stages
- Build and maintain GTM containers across ---------- , ---------- , and ----------
- Ensure every lead carries a complete attribution trail: first touch, last touch, multi-touch, ad ID, campaign, content
- Wire HubSpot deal stages back to ad platforms as conversion events so Korey can optimize on revenue, not just leads
- Maintain our first-party attribution layer (existing architecture uses Supabase + UTM capture + HubSpot webhooks — you'll operate and tune it, not rebuild it)

**B2C Lead Enrichment**
- Configure IP-to-identity enrichment tools (RB2B, Warmly, Clearbit, or similar) to capture anonymous site visitors and route qualified leads into HubSpot
- Build the bridge between anonymous traffic and known contacts

**AI-Native Reporting & Workflow**
- We run lean and move fast because we use AI tools — particularly Claude — as a daily extension of our team. You'll be expected to do the same.
- You should be fluent in using Claude with HubSpot's MCP (Model Context Protocol) connector to pull reports, query contact and deal data, and surface insights in minutes instead of building a report from scratch each time
- You'll use Claude to draft workflow logic, debug tracking issues, summarize campaign performance, and accelerate the operational work — not to replace your judgment, but to multiply your output
- If you've never used Claude with MCP connectors, you'll need to demonstrate that you can pick it up quickly and that you're already comfortable working with AI tools as a core part of your day

**Cross-Functional Coordination**
- Brief Korey weekly on what's converting and what isn't, with the data to back it
- Work with Neda (Marketing Manager) on campaign setup, UTM standards, and launch checklists
- Support Joel on CC lifecycle reporting — registration to first install to active CC
- Flag broken tracking, attribution gaps, or platform changes before they cost us money

## You Are a Strong Fit If

- 4+ years in marketing operations, RevOps, or a similar role at a B2B or B2B2C company
- HubSpot Operations Hub certified, with hands-on experience building workflows, custom objects, and lead routing logic at scale (300+ contact records, multiple pipelines)
- You've personally configured Meta CAPI and Google Enhanced Conversions on at least one production account
- You've worked directly with an external ad agency or media buyer as their technical counterpart and made their campaigns more measurable
- Comfortable in GTM, with the judgment to know when a tag belongs client-side vs. server-side
- Read and write SQL well enough to validate reports, but you'd rather build the right dashboard than write the query every time
- You think in funnels and lifecycle stages, not just campaigns and clicks
- You're already using Claude (or comparable AI tools) daily and have hands-on experience with MCP connectors — particularly the HubSpot connector — to query data, generate reports, and accelerate operational work
- You have a portfolio, case study, or detailed reference you can walk us through showing a closed-loop attribution system you built or maintained
- Strong written English — most of our collaboration is async via Slack and Loom

## Bonus Points For

- Experience with dealer, franchise, or distributor network models
- Familiarity with first-party attribution architectures (Hyros, Triple Whale, Northbeam, or custom-built equivalents)
- Experience with Next.js / Netlify-hosted sites (we use both — you don't need to code, but understanding the architecture helps)
- Trade / home services / construction industry experience
- French language comfort (we operate in Quebec)

## What This Role Is NOT

- A pure analyst role — you'll be configuring systems, not just reporting on them
- A developer role — you won't be writing Netlify Functions or building custom applications
- A media buying role — Korey handles that; you make sure his work is measurable

## First 60 Days — Aggressive Timeline

We need data flowing cleanly by **end of June 2026**. This is non-negotiable. Here's the plan:

- **Days 1–14:** Audit current HubSpot setup, Meta/Google ad accounts, GTM containers, and attribution flow alongside Korey. Deliver a written gap analysis with priority order.
- **Days 15–30:** Close the highest-priority gaps — CAPI configuration, deal-stage-to-ad-platform conversion sync, UTM governance across both sites, and pixel verification with Korey on every active campaign.
- **Days 31–60:** Deliver the v1 closed-loop dashboard showing ad spend ? signed CC and ad spend ? homeowner lead ? routed-to-CC, with confidence intervals on attribution. Data must be flowing, clean, and actionable by month-end.

If you can't credibly commit to this timeline, this isn't the role for you.

## How to Apply

Send us:
1. A short Loom (under 5 minutes) walking through a closed-loop attribution system you've built or maintained — what tools, what stages, what worked, what didn't
2. A second short Loom (under 3 minutes) showing how you currently use Claude or another AI tool in your marketing ops workflow — bonus points if you can demo the HubSpot MCP connector live
3. Your resume or LinkedIn
4. One sentence: what's the most broken thing you've ever fixed in HubSpot?

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A few thoughts on what you've just locked in:

**The end-of-June deadline is tight but doable** if the person has done this before. The risk isn't the work itself — it's the onboarding. Plan for the first 5 days to be intensive: full access to HubSpot, ad accounts, GTM, Supabase, and a working session with Korey on day one. If they're spending week one waiting on credentials, you've already lost a week.

**The HubSpot MCP requirement is a real filter.** Most marketing ops candidates today haven't touched MCP connectors yet — this is genuinely leading-edge as of mid-2026. You'll narrow your pool, but the ones who qualify will be exactly the kind of operator you want: someone already operating at AI-native speed. If the pool gets too thin, you can relax this to "demonstrated fluency with Claude or ChatGPT in daily marketing ops work, with a willingness to onboard HubSpot MCP in week one."

**One thing to add if you want it** — should I include a clause about working directly inside your existing Claude workspace (shared projects, skill files, the GoNano Bible context) so they hit the ground running with all the institutional knowledge already encoded? That's a real competitive advantage you've built and worth flagging to the right candidate.