Marketing Content Designer

Job Description: Marketing Content Designer
Position Title
Marketing Content Designer
Department
Marketing
Role Overview
We are looking for a Marketing Content Designer who can create high converting ad creatives, content concepts, and testing angles for Marvin Mitchell’s webinar, challenge, and paid offers.
This is not a basic graphic design role. The right person must understand that ad creatives are not just visuals. They are marketing tests designed to improve clicks, registrations, ticket sales, show up rates, and conversions.
This role requires someone who can combine strong design skills with direct response marketing thinking. The person must be able to create scroll stopping ad graphics, carousel concepts, content angles, retargeting creatives, and creative variations based on what the campaign needs.
The goal is not just to make content look good. The goal is to create content that helps the media buyer test better messages and attract more qualified leads into the funnel.

Main Objective
The Marketing Content Designer will be responsible for creating weekly ad creatives and content angles that support Marvin’s customer journey, including:
Webinar registrations
Challenge ticket sales
Low ticket offer promotions
Retargeting campaigns
VIP and Platinum upgrades
Replay promotions
Did not buy campaigns
Buyer nurture campaigns
General brand authority content

Key Responsibilities
1. Create Ad Graphics For Paid Campaigns
Design static ad creatives and carousel style graphics for Meta ads and other paid traffic campaigns.
Creative types may include:
Webinar registration ads
Bootcamp ads
Challenge ticket ads
Deadline reminder ads
Retargeting ads
Testimonial ads
Proof based ads
Objection handling ads
Buyer upgrade ads
Low ticket offer ads
Authority building ads
Each creative must be mobile friendly, easy to read, visually clean, and designed to make the right audience stop and pay attention.
2. Develop Content Angles For Ad Testing
Create fresh content angles that the media buying team can test.
Angles may include:
Pain based angles
Outcome based angles
Wealth building angles
Identity based angles
Objection handling angles
Proof and credibility angles
Urgency based angles
Story based angles
Webinar invite angles
Challenge invite angles
Retargeting angles
The designer must be able to think beyond visuals and understand what message is being tested.

3. Support Weekly Creative Testing
Work with the media buyer to produce creative batches for testing.
Each creative batch should have a clear purpose, such as:
Testing a new hook
Testing a new audience pain point
Testing a new visual style
Testing a new offer angle
Testing a new objection
Testing a new urgency message
Testing a variation of a winning creative
The person must organize creatives clearly so the media buyer knows what angle each creative is testing.

4. Create Fresh Creative Variations
When an ad starts performing well, create new variations based on the winning concept.
This may include changing:
Hook
Headline
Visual layout
Image treatment
Supporting copy
CTA
Audience angle
Proof element
The goal is to extend the life of winning ads and avoid creative fatigue.

5. Research Competitor And Market Creative Trends
Review competitor ads, industry examples, and current market trends to find new creative ideas.
Research sources may include:
Meta Ads Library
Competitor funnels
Webinar ads
Challenge ads
Coaching industry ads
Finance and wealth building content
Audience comments
The person must maintain a creative swipe file for future reference.

6. Collaborate With The Marketing Team
Work closely with the copywriter, media buyer, and funnel team to make sure the creatives match the offer, funnel message, and campaign goal.
This includes:
Taking direction from the media buyer
Reviewing campaign feedback
Adjusting creatives based on performance
Creating assets based on upcoming webinar or challenge schedules
Making revisions quickly
Keeping creative files organized
Communicating clearly in Slack

Weekly Deliverables
The Marketing Content Designer is expected to produce:
Five to ten static ad creatives per week
Two to three carousel ad concepts per week
Three to five retargeting creatives per week
Three to five new content angles per week
Variations of winning ads when needed
Organized creative files in Google Drive
Clear creative notes for the media buyer

Monthly Deliverables
Each month, the Marketing Content Designer should provide:
Creative angle summary
List of best performing creative themes
List of weak or dead angles
New creative testing recommendations
Updated competitor swipe file
New visual direction ideas for upcoming campaigns

Required Skills
Marketing Skills
• Understands hooks, angles, offers, and objections
• Knows the difference between content and paid ad creative
• Can create ad concepts for cold, warm, and hot audiences
• Can turn webinar and challenge topics into ad ideas
• Understands direct response design
• Can think strategically about why someone would click, register, or buy
• Can use campaign feedback to improve future creatives
Design Skills
• Strong Canva design skills
• Adobe Photoshop, Illustrator, or Figma is a plus
• Strong typography and layout skills
• Good eye for spacing, contrast, and hierarchy
• Can create mobile friendly ad graphics
• Can design clean, premium, and easy to read creatives
• Can create carousel style content
• Can follow brand guidelines without making every creative look the same
Communication Skills
• Can take feedback without being defensive
• Can explain the angle behind each creative
• Can work with media buyers and copywriters
• Can meet weekly creative deadlines
• Can organize files properly
• Can communicate updates clearly in Slack
Key Performance Indicators
This role should not be judged only by design quality.
The person should be judged based on:
• Number of usable creatives produced weekly
• Quality of content angles created
• Speed of revisions
• Ability to follow campaign direction
• Ability to create variations from winning creatives
• Click through rate improvement
• Creative fatigue reduction
• Quality of collaboration with the media buyer
• Ability to understand Marvin’s audience and offer

What Success Looks Like
A successful Marketing Content Designer will consistently give the media buyer better creatives to test.
They will not wait to be spoon fed every idea. They will understand the offer, study the audience, review what is working, and create smart creative concepts that help improve campaign performance.
They should be able to look at Marvin’s webinar or challenge offer and come up with multiple angles that speak to different audience beliefs, pains, objections, and desires.

Who This Role Is Not For
This role is not for someone who only wants to make pretty Canva graphics.
This role is not for someone who needs every headline, hook, and design idea handed to them.
This role is not for someone who only cares about aesthetics and does not care about performance.
This role is not for someone who cannot handle fast creative testing, revisions, and feedback.
This role is not for someone who creates generic templates with no clear marketing angle.

Ideal Candidate Profile
The ideal candidate is someone who understands both design and marketing.
They can create clean visuals, but they also understand why people click. They know how to turn a pain point, objection, or offer promise into a clear ad concept.
They are proactive, organized, fast, and curious. They study what is working in the market and know how to create fresh variations without losing the core message.
Most importantly, they understand that ads are not just content. Ads are sales assets.

Must-Haves
3+ years of experience in marketing content design or ad creative production
Required portfolio showcasing paid ads, content creatives, or campaign work
Experience working with content creators, coaches, influencers, or personal brands

Preferred Qualifications
Experience working in a marketing agency environment
Strong understanding of direct response marketing and paid social creatives
Canva proficiency required; Photoshop, Illustrator, or Figma is a plus

Who Can Apply
We highly prefer candidates with marketing agency experience, but freelancers are welcome to apply if they have strong creative and campaign experience.