Marketing Assistant-Vacation Rental Industry

We are looking for a detail-oriented and data-driven Marketing Assistant to focus on listing management and optimization. This role is responsible for enhancing property listings across OTAs like Airbnb and Vrbo, ensuring accuracy, improving search rankings, and increasing conversion rates through strategic A/B testing, SEO best practices, and performance analysis. Additionally, the Marketing Assistant will support content creation, email marketing, and social media efforts to drive engagement and direct bookings. The ideal candidate has experience in digital marketing and the vacation rental industry, strong analytical skills, and the ability to adapt to evolving OTA algorithms.



Key Responsibilities: 

Listing Management and Optimization:

? Optimize Property Listings Across OTAs – Create and enhance listings on OTA platforms like Airbnb, Vrbo by crafting captivating descriptions, selecting high-quality images, and utilizing SEO best practices to improve search rankings.

? Ensure Listing Accuracy & Compliance – Regularly update property details, amenities, policies, and availability to prevent discrepancies and maintain compliance with OTA guidelines.

? A/B Test Listing Elements – Experiment with different headlines, descriptions, and images to determine what resonates best with potential guests and improves conversion rates.

? Analyze Performance & Drive Conversions – Track key metrics such as booking rates, guest engagement, and listing visibility, using data-driven insights to improve performance and increase direct bookings.

? Stay Up to Date on OTA Algorithm Changes – Monitor industry trends and platform updates to adjust strategies and maintain strong listing performance across multiple booking channels.




Email Marketing: 

? Assist with our email marketing in preparing and sending email campaigns to promote vacation homes, seasonal promotions, plus special offers.

? Maintain and grow email subscriber lists.

? Analyze open rates, click-through rates, and conversions to optimize email performance.

? Conduct market research to identify trends and opportunities. 



Analytics and Reporting: 

? Monitor key performance indicators (KPIs) such as engagement, lead generation, and conversions.

? Compile insights to help the team refine strategies.

? Stay updated on competitor activity and industry trends.



Administrative Tasks: 

? Organize marketing assets, maintain calendars, and prepare presentations as needed.

? Manage digital marketing tools and subscriptions to ensure smooth operations.



Foundational Requirements: 

? 2 to 4 years of experience in digital marketing preferably in the vacation rental industry.

? Prior experience in managing listings on OTAs like Airbnb, VRBO, and Upgrade to see actual info

? Experience and understanding of OTAs in the vacation rental industry.

? Excellent written and verbal English skills.

? Strong organizational skills with the ability to multitask and prioritize workload.

? Ability to work independently in a remote work environment.

? Attention to detail and commitment to providing exceptional service.

? Possess critical thinking and problem-solving skills.

? Ability to learn new software quickly and efficiently. 

? Willingness to ask questions when unclear about a task or process.

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