Marketing Analytics Specialist

******Please include a resume as part of your application*******

Want to join one of Australia's fastest-growing companies recognised by Deloitte?
Keen to work with a fully remote team that values freedom, flexibility, and high performance?
Excited by the opportunity to make a real impact using data, tech, and automation?


About Us:
Hi! We’re Dashdot, and our mission is to transform the way the world invests. By doing so, we’re improving lives and building a more abundant society.
Our commitment to excellence, innovation, and employee well-being has earned us amazing accolades over the recent years, including:
AFR Best Place to Work: Most Outstanding Practice - Employee Flexibility
AFR Most Innovative Company in Property, Construction, and Transport
AFR 12th Fastest Growing Company in Australia
Deloitte’s Tech Fast 50 Top 20

Our Culture:
At Dashdot we only hire A-team players. Our culture is built on Freedom and Responsibility. We trust our teaUpgrade to see actual infombers to manage their work autonomously while upholding our values and striving for excellence. We foster an environment of mutual respect, continuous improvement, and a commitment to personal and professional growth.

What’s in It for You:
Base salary $45,000 AUD/year (pro rata), depending on experience.
Part time role with the opportunity to move to full time in the future.
Freedom and flexibility: Work from anywhere.
A fast-growing company with a vibrant, supportive team culture.
Opportunities to make a tangible impact on clients’ lives.
6 weeks paid annual leave.
Access to cutting-edge technology to support your success.
A WFH booster to help you set up for remote working.

The Role:
As a Marketing Analytics Specialist, you’ll be the technical backbone of Dashdot’s marketing team, responsible for accurate tracking, performance reporting, and automation. You’ll manage and optimise marketing funnels, troubleshoot tracking issues, and deliver actionable insights that drive smarter decisions.
This role supports our goals of scaling efficiently and increasing productivity by handling a growing workload of data-intensive tasks like funnel building, attribution management, and workflow automation. You’ll also play a key role in collaborating with external agencies, providing contingency coverage, reducing errors, and expanding our capacity to execute at a high level.
If you're passionate about data, love solving problems, and want to be part of a fast-moving, tech-savvy team, this role is for you.

Key Responsibilities:

Tracking & Attribution Excellence:
- Implement and maintain tracking systems across digital platforms (Google Tag Manager, Google Analytics, UTMs, Hyros, and Meta Ads CAPI), ensuring data accuracy and attribution integrity across all campaigns.
-Troubleshoot server-side tracking and DNS-related issues (e.g., Cloudflare, subdomains).
-Work with external agencies to ensure seamless tracking implementation.

Performance Data & Insight Reporting:
-Build and maintain dashboards (Databox, Looker Studio, Google Sheets) to track KPIs, analyse trends, and surface actionable insights.
-Provide daily company-wide KPI updates and report any anomalies

Marketing Funnel Management:
-Design, optimise, and A/B test marketing funnels in Clickfunnels to ensure high performance and seamless user experiences.
-Maintain accurate tracking within Oncehub booking integrations, including unique booking widgets, proper label implementation, and availability audits

Automation & Workflow Optimisation
-Create and troubleshoot complex automation workflows in Zapier and ActiveCampaign to streamline processes and eliminate inefficiencies.

Website & Booking Performance
-Support website optimisation via WordPress (Elementor), manage Oncehub booking integrations, and ensure accurate tracking for user activity and bookings.

AI & Innovation Integration
-Leverage AI tools (GPT, Claude, Perplexity) to automate workflows, enhance productivity, and identify opportunities for innovation across marketing operations.

What We’re Looking For:
Data Analysis & Tracking: Experience with Hyros, Google Sheets/Excel (pivots, formulas), and tracking methodologies (GA, GTM, UTMs).
Marketing Funnels & Automation: Expertise in Clickfunnels, Zapier/Make, Active Campaign (automations, integrations), and A/B testing.
Technical Skills: Proficiency in JavaScript, CSS, HTML, and WordPress (Elementor, WPBakery).
Reporting & Insights: Experience with Databox, Looker Studio, and KPI tracking dashboards.
Scheduling & Attribution: Hands-on experience with Oncehub, DNS troubleshooting (Cloudflare, subdomains), and attribution tracking.
AI & Workflow Optimisation: Understanding of AI tools (GPT, Claude, AI assistants) and automation implementation.
Analytical & Problem-Solving Strength: Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
Detail-Oriented & Innovative Mindset: A meticulous approach to work, combined with a drive for continuous improvement and optimisation across systems and processes.
Curiosity, Growth & Tech Passion: A curious, growth-minded team player who loves working with data, automation tools, and new technologies to drive better outcomes.

Desirable or Bonus Skills:
Familiarity with Meta Ads tracking and Google/TikTok Ads data validation.
Experience with Airtable and workflow automation tools.
Knowledge of webinar and video tools (Descript, HeyGen, Demio, GoToWebinar, Vimeo, YouTube).



Ready to make a difference? APPLY NOW and join us in transforming the way the world invests.