MARKETING SPECIALIST

Position Overview:

We are seeking a dynamic and skilled Marketing Specialist to help transform our marketing team into a highly efficient,
system-driven engine. This role will focus on connecting our products with real-world customer needs by modularizing them
into reusable building blocks, enabling customer self-selection through structured scenarios, cases, and demand collection
strategies.

As a Marketing Specialist, you will play a key role in reshaping Buck Sports from a “custom apparel supplier” to a
“decision-assist platform” that drives customer decisions and ensures long-term growth.

Responsibilities:

Develop and implement a system for modularizing products into reusable building blocks (e.g., fabric, craft, fit, MOQ,
lead-time tiers).
Design and manage a scenario system that helps structure customer needs based on real-world usage contexts.
Build and structure case studies that are reusable by both sales teams and our website, with clear decision logic and
outcomes.
Create and implement demand collection strategies that capture relevant customer data and map it to product modules,
scenarios, and cases.
Facilitate inter-department collaboration to ensure smooth integration of marketing systems across the organization.
Contribute to transforming Buck Sports into a “decision-assist platform” through innovative marketing systems.
Analyze data and provide insights for improving marketing campaigns and customer targeting, ensuring that decisions
are backed by robust reporting and analytics.
Manage social media platforms and create engaging content to promote products and engage customers.
Assist with website design and development, ensuring a seamless user experience and clear product presentation.
Create and execute email marketing campaigns using Mailchimp to drive engagement and conversions.
Use Canva for designing and editing visual content for both digital and print materials.
Edit photos and videos for marketing materials and social media promotion.
Be knowledgeable with translation tools and ensure content is accurately localized for diverse audiences.
Create video content, including editing, as well as developing training materials to ensure proper usage of systems and
platforms across the organization.

Requirements:

Proven experience in system-driven marketing, with expertise in scenario planning or product modularization.
Strong background in data-driven marketing and customer self-selection strategies.
Background in reporting and analytics, with the ability to analyze and present actionable insights.
Expertise in social media management, with the ability to create engaging content across platforms.
Knowledge of website design, user experience, and the ability to assist in website management.
Experience using tools like Mailchimp for email campaigns, Canva for graphic design/editing, and social media
platforms for promotion.
Proven experience in video and photo editing for marketing purposes.
Familiarity with translation tools and experience ensuring content is accurately localized.
Experience in catalog creation and management.
Ability to think structurally and strategically, beyond just creativity.
Excellent organizational skills with a keen attention to detail.
Capable of working independently with strong initiative and the ability to prioritize tasks effectively.
Excellent collaboration skills to work cross-functionally with Product, Sales, and IT teams.

If you’re excited about transforming marketing into a strategic powerhouse and have the skills to drive customer decision
making, we would love to hear from you