Looking For A Rock Star Creative Strategist for E-Commerce Health Brand!

About Us
We are an established direct-to-consumer e-commerce brand specializing in innovative health products, including our flagship nail health solution. Our approach combines compelling storytelling with evidence-based product information to connect with our audience and solve real problems. We run with VSL's, Static ads and UGC Creatives.

Role Overview
We're seeking a Creative Strategist to develop and lead our brand narrative across all marketing channels. This person will bridge the gap between marketing strategy and creative execution, with a focus on crafting compelling stories that drive conversion.

Key Responsibilities

- Develop the overarching creative strategy for our product campaigns across all channels
- Write and refine scripts for video sales letters (VSLs) and UGC's
- Lead creative brainstorming sessions with our content team
- Identify opportunities for new messaging angles and audience segments
- Analyze performance data to refine creative approaches
- Create content frameworks that our team can scale
- Develop hooks, leads, and narratives that stop scrollers and drive engagement
- Guide our creative team in producing consistent, on-brand content

Qualifications

- Experience in creative strategy for direct response or e-commerce brands
- Proven track record writing high-converting copy, particularly in the health/wellness space
- Experience developing scripts for video content that drives sales
- Strong understanding of consumer psychology and direct response principles
- Ability to translate complex product benefits into simple, compelling narratives
- Experience testing and optimizing creative based on performance data
- Excellent communication and team leadership skills

Desired Skills

- Experience in the health, wellness, or beauty categories
- Understanding of regulatory considerations for health product marketing
- Familiarity with VSL structures and psychological triggers
- Knowledge of social media platform-specific creative best practices
- Background in storytelling, scriptwriting, or narrative development

What We Offer

- Competitive compensation based on experience
- Opportunity to work with a growing brand with proven product-market fit
- Collaborative team environment that values creative input
- Potential for performance-based bonuses tied to campaign success
- Remote work flexibility

How to Apply

Submit your resume along with examples of successful campaigns you've developed.
Include a brief analysis of a current health brand's creative strategy you admire!