LinkedIn Ads Specialist

Job Description: LinkedIn Ads Specialist

Position Overview

We are seeking a skilled LinkedIn Ads Specialist to join our marketing team. The ideal candidate will have a strong background in digital marketing, with a specific focus on creating, managing, and optimizing LinkedIn advertising campaigns. This role requires a strategic thinker with excellent analytical skills and a deep understanding of LinkedIn's advertising platform and its capabilities.

Key Responsibilities

Campaign Strategy and Planning

Develop comprehensive LinkedIn advertising strategies aligned with business goals.
Identify target audiences and create buyer personas.
Collaborate with the marketing team to align LinkedIn ad campaigns with overall marketing strategies.

Campaign Creation and Management

Set up and manage LinkedIn ad campaigns, including Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads.
Write compelling ad copy and create engaging visual content in collaboration with the design team.
Monitor and adjust bids and budgets to maximize ROI.

Optimization and Reporting

Continuously monitor campaign performance and make data-driven decisions to optimize ad delivery, targeting, and creative.
Conduct A/B tests to identify high-performing ad creatives and strategies.
Prepare detailed performance reports, analyze key metrics, and provide actionable insights to stakeholders.

Audience Targeting and Segmentation

Utilize LinkedIn’s advanced targeting options to reach specific professional demographics, industries, and job functions.
Implement and manage retargeting strategies to re-engage past visitors and potential leads.

Stay Updated with Industry Trends

Keep up-to-date with the latest trends and best practices in LinkedIn advertising and digital marketing.
Participate in relevant webinars, workshops, and industry events.
Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in managing LinkedIn advertising campaigns.
Strong analytical skills and the ability to interpret complex data.
Proficiency in LinkedIn Campaign Manager and other digital marketing tools.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Detail-oriented with strong organizational and project management skills.
Preferred Qualifications
Experience with other social media advertising platforms (e.g., Facebook, Twitter, Google Ads).
Certification in LinkedIn Marketing Solutions or other relevant digital marketing certifications.
Familiarity with CRM systems and marketing automation tools.


How to Apply

Interested candidates should submit their resume and portfolio detailing their experience with LinkedIn advertising, and examples of successful campaigns they have managed to plogronio@thesamurai.com