Lead Product Designer

About the Role

We are a fast-growing D2C brand in the health and wellness space. We sell physical information products — primarily premium hardcover books — to a large and loyal customer base, and we are expanding into new product formats and conditions. Our products have already reached over a million homes worldwide.

The goal is to help 100 million people get healthier at home — and that requires products that are not just good, but genuinely exceptional. Design is a core part of how we get there.

This is not a role where you make things look nice. This is a role where you make products that change how people engage with their health — products so well-designed that they are easy to use, hard to put down, and impossible to ignore on a shelf. We want Apple-level intentionality applied to every page, every layout, every cover, every touchpoint. Design that solves the customer's problem AND sells — not design that is beautiful but impractical.

Our customers are primarily women aged 50 and older. They are not designers. They are not tech-savvy. They need information presented in a way that feels welcoming, credible, and effortless to use. If the design is cluttered, intimidating, or confusing — it does not matter how good the content is. They will not use it. Your job is to make sure they use it.

Why this role exists now:

We have built a strong product team and a content pipeline that is producing genuinely helpful health resources. But the design quality has not kept pace with the ambition. Our current products look good — but they do not look world-class. To reach 100 million people, the product has to be something people love holding, love using, and want to show their friends. That requires a designer who breathes this, who obsesses over every detail, and who understands that great design for this audience means clarity, warmth, and practical beauty — not trendy minimalism or flashy aesthetics that do not serve the user.

What You Will Own
• The visual and experiential design of all physical products — setting and enforcing a design standard that is genuinely world-class. Every book, every page, every cover, every insert should feel like it was made by a company that cares deeply about the person holding it.
• Product usability and information design — making dense health information accessible, scannable, and actionable for an older demographic. This means smart use of typography, hierarchy, illustration, color, and layout to guide people through content without overwhelming them. You understand that design is not decoration — it is communication.
• Design system and brand visual language — building a cohesive design system across our product line so that every new product feels like it belongs to the same family. As we expand into new health conditions and product formats, visual consistency and quality need to scale with us.
• Cover and packaging design — the first impression matters enormously in our business. You own the visual impact of our products from the ---------- nt a customer sees an ad to the ---------- nt they open the package. Covers need to feel premium, trustworthy, and compelling.
• Illustration and visual asset direction — whether working with illustrators, AI tools, or producing assets yourself, you ensure that every visual element in the product serves a purpose. Illustrations should educate, not just decorate. Diagrams should clarify, not confuse.
• Collaboration with the content team — working closely with writers and researchers to ensure that the content and design evolve together, not in isolation. You push back when content is not structured in a way that supports good design, and you adapt your design when the content demands it.
• Creative input on new product formats — as we explore digital companions, apps, and new physical formats beyond books, you bring a design perspective to what these products should feel and look like. You think about the full customer experience, not just the page.
• Raising the standard of the entire team — you are the person who sets the bar. Junior designers, editors, and contractors look to your work and your feedback to understand what "great" looks like here. You mentor, review, and elevate.

You Are the Right Fit If
• You have a portfolio that demonstrates genuinely exceptional design work for physical or information products — books, magazines, packaging, editorial, or consumer products. We want to see work that makes us stop and look twice.
• You deeply understand information design and typography. You know how to take complex content and make it feel simple, inviting, and easy to follow. You have designed for audiences who are not young, not tech-native, and not design-literate — and you made it work beautifully.
• You obsess over details — spacing, alignment, color relationships, paper texture, print quality. You care about things most people would not notice, because you know that the sum of those details is what separates a good product from one people love.
• You understand that design must serve the customer's problem, not the designer's ego. You can explain why every design choice helps the person use the product better, trust the information more, or take action more easily. Beautiful but impractical does not interest you.
• You have experience designing for print production — you understand CMYK, bleed, binding constraints, paper weight, and how design translates from screen to physical product. You have shipped real physical products and dealt with the constraints that come with manufacturing.
• You are versatile across illustration, layout, typography, and brand design. You may not be the world's best illustrator, but you can direct illustration work, produce strong visual assets, and integrate diverse visual elements into a cohesive product.
• You are comfortable with AI design tools and eager to push them further. We are an AI-forward company and expect senior tea ---------- mbers to leverage these tools to move faster and explore more possibilities — while maintaining the quality bar.
• You are a self-directed creative who thrives with high autonomy. You do not need to be told what good looks like — you already know, and you push the team toward it.

Nice to Have
• Experience designing for health, wellness, or educational content — you understand the balance between credibility and accessibility.
• Background in editorial design, publishing, or information-dense product design at scale.
• Experience designing for an older demographic (50+) — you understand readability, visual hierarchy, and trust signals that matter to this audience.
• Illustration skills — hand-drawn, digital, or AI-assisted — that can add warmth and clarity to health content.
• Experience with packaging design and unboxing experiences for physical consumer products.
• Familiarity with design for digital products (apps, interactive guides) in addition to physical — as we expand into these formats.
• Experience building and maintaining design systems across a growing product line.

What Success Looks Like in the First 90 Days
• You complete a thorough audit of our current product design — books, covers, packaging, digital assets — and present a clear, honest assessment of where we are versus where we need to be, with a prioritized roadmap for getting there.
• The next product release shows a visible step-change in design quality — not a total overhaul, but a clear signal that the standard has been raised. People inside the company and customers should notice the difference.
• You have established a strong working relationship with the content team — design and content are being developed together rather than design being applied after the fact.
• A coherent design system is taking shape — foundational decisions about typography, color, illustration style, and layout patterns that will scale across future products.
• You have identified where AI tools, new processes, or additional resources can accelerate design quality and output — and progress is underway on at least one of these.
• The product team and leadership feel the impact — there is a new level of design thinking and intentionality in how we approach every product decision.

To Apply

Please submit your application at zurl.to/Ts9o?source=CareerSite and include the following:
1. Your portfolio — we want to see physical or information product design work that demonstrates exceptional craft and intentionality. Show us your best work and tell us why it worked.
2. How you approach designing for a non-technical, older audience — what principles guide you when the user is not a designer.
3. An example of a product where your design directly improved usability or customer outcomes — not just aesthetics.
4. How you think about balancing beauty with practicality in information-dense products.
5. Compensation expectations.