Lead Generation Strategy

We will be providing the promotional text,meta ads, sms follow up. you will assist us with the proper execution per each campaign. we will provide the majority of the campaign details you will bring your knowledge and expertise in creating the implementation strategy and bringing it to life. you will be in charge of optimization of the ads, creation of different media / video sizing, ads creative, email sequencing.

step by step you would follow the below formatting


Goal: Attract high-intent customers, build brand awareness, and convert leads into paying clients.
Key Channels: Paid Ads (Google & Meta), SEO, Social Media, Email Marketing, and Automation.
Core Message: Highlight pain points (stubborn fat, skin tightening, cellulite reduction) and solutions with non-invasive, safe, and effective treatments.

2. Promotions & Offers
Lead Magnet: Free consultation or body contouring assessment.
Limited-Time Offer: 20% off the first session or a discounted package deal.
Referral Program: $50 credit for referrals.
Loyalty Program: Buy 3 sessions, get 1 free.
Social Media Giveaways: Free session for engagement (tag friends, comment, etc.).

3. Image & Video Content Strategy
Key Content Themes:
Educational: Explain how body contouring works, benefits, and FAQs.
Transformation Stories: Before & after photos with client testimonials.
Behind-the-Scenes: Show treatments being performed.
Live Q&A: Answer common concerns via Instagram/Facebook Lives.
User-Generated Content: Encourage customers to share their experiences.
Content Format:
Short-form videos (Reels, TikTok, Shorts).
Carousel posts (Instagram, Facebook).
Blog posts and infographics (Website & Pinterest).
High-quality before/after images (Google My Business, Instagram).

4. Email Marketing Strategy & Automation

Email Funnel:
Welcome Email – Confirm appointment, introduce your brand, share benefits.
Education Series – How body contouring works, what to expect, client success stories.
Special Offer Email – Limited-time discount or package deal.
Follow-Up Post-Treatment – Encourage reviews, upsell package options.
Re-Engagement Email – Target inactive leads with new offers.
Automation Setup:
Use ActiveCampaign, Klaviyo, or Mailchimp for email automation.
Trigger follow-up emails 1 day, 3 days, and 7 days after opt-in.
Send reminders for upcoming appointments.
Segment leads based on interest (fat reduction, cellulite treatment, skin tightening).

Email Template Design:
Clean, branded design with spa colors & high-quality images.
Clear CTA buttons ("Book Now," "Claim Your Offer").
Mobile-friendly, easy-to-read format.

5. Google Ads & AdWords Strategy
Campaigns to Run:
Search Ads (Target high-intent keywords: “body contouring near me,” “fat reduction without surgery,” “non-invasive body sculpting”).
Display Ads (Retarget website visitors with eye-catching before/after images).
YouTube Ads (Short video ads showcasing success stories).
Local Google My Business Ads (Target people searching in your area).
Budget Allocation:
50% to Search Ads (high intent).
30% to Retargeting (Display, YouTube).
20% to Awareness (Facebook/Instagram).
Ad Copy Best Practices:
Highlight benefits: “Lose inches, no downtime!”
Use urgency: “Limited spots this month – Book today!”
Include social proof: “Trusted by 500+ happy clients.”

6. Follow-Up & Lead Nurturing
SMS Follow-Up: Automated text reminders & promo updates.
Chatbot on Website: Instant responses via Messenger or WhatsApp.
Call Follow-Up: Have a teaUpgrade to see actual infomber call warm leads for conversions.

7. Tracking & Optimization
Google Analytics & Facebook Pixel – Track website conversions.
CRM (e.g., HubSpot, Zenoti) – Manage leads and automate follow-ups.
A/B Testing – Test different offers, ad creatives, and subject lines.