Lead Generation & Outreach Manager

?? Important: A Loom video is required as part of the application process. Applications submitted without a Loom link will not be reviewed or considered.

About the Role

We are looking for an experienced Lead Generation & DM Setter to take ownership of our outreach and lead generation process. This is not a basic VA role. We need someone who can find the right leads, start conversations, follow up consistently, nurture prospects, and help build a better system over time. Your job is to create qualified conversations with mental health practice owners so the founder can step in once the lead is warm and ready for a deeper conversation.

The Main Outcome

Your main goal is simple:

Keep the pipeline full of qualified leads and warm conversations every week. You will be responsible for finding leads, contacting them, following up, tracking everything, and improving the outreach system so it becomes more consistent over time.

What You Will Do:

Research and build targeted lead lists of mental health practice owners
Find leads through LinkedIn, Facebook groups, directories, websites, and other sources
Send personalized cold DMs and outreach messages
Follow up with leads consistently
Nurture conversations until they are ready for the founder to take over
Track all outreach activity in Google Sheets and/or CRM
Manage the outreach pipeline inside GoHighLevel
Help improve scripts, systems, tracking, and follow-up processes
Keep Trello and internal systems organized
Report daily numbers, wins, issues, and next steps
Suggest improvements when you see something that can work better
What You Will Not Do
You will not close sales
You will not run sales calls
You will not make final offers
You will not be expected to create the entire strategy alone

You will own the outreach and lead generation process. Once a lead is warm and ready, the founder will take over.

Who We Are Looking For

You may be a great fit if you:

Have experience as a DM setter, appointment setter, or lead generation specialist
Have done cold outreach through LinkedIn, Facebook, Instagram, or email
Know how to follow up without sounding pushy
Are consistent and organized
Can work independently without needing constant reminders
Have strong written English
Pay attention to details
Like improving systems and processes
Are comfortable tracking numbers and reporting results
Required Experience
Lead generation experience
DM setting or appointment setting experience
CRM or pipeline experience
Strong written communication
Ability to follow SOPs and improve them over time
Bonus Experience
GoHighLevel experience
Healthcare or agency experience
Experience with mental health, therapy, or private practice businesses
Experience creating SOPs
Experience using AI tools for research and personalization
Success Metrics

You will be measured by:

Number of qualified leads found
Number of outreach messages sent
Response rate
Number of warm conversations created
Number of leads handed off to the founder
Follow-up consistency
CRM and pipeline organization
Quality of daily reporting
Why This Role Is a Good Opportunity

This is a long-term role with clear ownership.

You will not just be completing random tasks. You will be responsible for building and improving the outreach engine of the business.

If you are consistent, proactive, and good at creating conversations, there is room to grow in responsibility and compensation.

Application Exercise (Required)

Please record a 3–5 minute Loom video answering these three questions:

If your goal was to generate qualified conversations with mental health practice owners, how would you find leads and organize your outreach process?
Walk us through your follow-up system. How would you track conversations, nurture prospects, and know when a lead is ready to be handed off?
If you were not getting enough responses after two weeks, what metrics would you review and what changes would you make?

We're not looking for perfect answers. We want to understand how you think, how you approach outreach, and how you improve systems over time.

Please include your Loom link with your application.

***Please note: The Loom video exercise is a required part of this application. We receive a high volume of applications, and only candidates who complete all application steps, including the Loom video, will be considered for this role.