Lead Generation Google Ads Specialist

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TYPE OF WORK

Full Time

SALARY

Depends on experience and portfolio

HOURS PER WEEK

40

DATE POSTED

Feb 2, 2025

JOB OVERVIEW

We are seeking a Lead Generation Google Ads Specialist to create, manage, and optimize Google Ads campaigns that drive high-quality leads. This role requires a data-driven mindset, strong analytical skills, and a strategic approach to continuously improve campaign performance. The ideal candidate thrives on testing, iterating, and making decisions based on metrics.

What You'll Do. You will…
-Plan, execute, and optimize Google Ads campaigns across Search, Display, and Video networks.
-Monitor and analyze key metrics, ensuring CPL, ROAS, CTR, and conversion rates meet performance goals.
-Conduct X A/B tests per month on ad creatives, bidding strategies, and audience targeting.
-Scale ad spend efficiently while maintaining or improving ROI and lead quality.
-Write and refine high-engagement ad copy to maximize click-through and conversion rates.
-Implement and optimize conversion tracking and attribution models for accurate performance measurement.
-Stay updated on Google Ads best practices, industry trends, and algorithm changes.
-Provide weekly performance reports with insights and actionable recommendations.

You might be the one we are looking for if you…
-Have at least 2 years of experience in Google Ads
-Are proficient in Google Ads (Search, Display, Video, Performance Max).
-Have a strong data analysis skills using Excel, Google Sheets, or BI tools.
-Have experience with A/B testing and performance tracking to optimize ad effectiveness.
-Have expertise in audience targeting, bid management, and funnel optimization.
-Have the ability to craft compelling ad copy that drives engagement and conversions.
-Are familiar with conversion tracking, attribution models, and Google Tag Manager.
-Are fluent in English, both speaking and writing.
-Include “Google Ads Pro” in your resume or cover letter so we know you’re detail-oriented.
-Are comfortable speaking on video calls.
-Can work in US Time Zone (can work at least 4 hours overlapping the client’s time)
-Are available full time, 8 hours per day, 5 days per week.
-Have a reliable internet connection and video call setup.

What You Will Enjoy…
-Competitive pay
-13th Month Bonus
-Fixed weekends off
-Paid sick leaves
-Mental health days
-In-depth training
-Bonus opportunities
-Paid Philippine holidays
-Fun virtual work environment (work from home!)

If you're a Google Ads expert with a strategic, test-driven mindset, we’d love to hear from you. Apply now!

SKILL REQUIREMENT
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