Lead Generation

Google Ads Lead Generation Specialist – Home Services (Remote)

World of Floors is a well established flooring company based in the Detroit Metro area, specializing in Shop-At-Home flooring sales.
We are seeking an experienced Google Ads specialist who understands lead generation marketing for local service businesses.
Our goal is simple: generate qualified in-home flooring estimate requests at a profitable cost per lead.
This is NOT a social media role. This position focuses strictly on high-intent search traffic.

Responsibilities
• Build and manage Google Search campaigns for flooring installation
• Keyword research and expansion
• Negative keyword management
• Bid management and budget optimization
• Conversion tracking setup (calls + form submissions)
• Weekly performance reporting
• Landing page optimization recommendations

Performance Targets
• Maintain cost per lead
• Generate 150+ estimate requests per month
• Maintain strong Quality Scores across campaigns

Requirements
• 3+ years Google Ads experience
• Proven lead generation campaign results
• Experience with call tracking and conversion tracking
• Strong English communication

Compensation
$1,200 – $2,000/month depending on experience.
Please include:
Screenshots of campaign performance you have managed
Example cost per lead results
Description of campaign structure used