International Sales Development Representative (SDR) – Coffee Export Business

We are an international trading company specializing in the distribution of premium coffee products, including Nespresso original capsules, to importers and distributors worldwide.

We are looking for a proactive **Sales Development Representative (SDR)** to help us build and qualify international B2B buyer opportunities.

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## Role Overview

Your main responsibility is to find, research, and qualify **importers, distributors, and wholesale buyers** who can purchase and distribute coffee products in their local markets.

This is not a data entry or marketing role — this is a **sales-focused lead generation role**.

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## Target Markets

Focus on finding buyers in:

* Africa (e.g. Nigeria, South Africa, Kenya)
* Asia (e.g. Malaysia, Indonesia, Philippines, Vietnam)
* South America (e.g. Chile, Colombia, Peru)

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## Target Companies

You will focus on finding:

* Coffee importers
* FMCG distributors
* Food & beverage wholesalers
* Supermarket supply distributors
* Hotel & restaurant suppliers (HoReCa sector)
* Office coffee suppliers

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## LinkedIn Responsibilities (VERY IMPORTANT)

LinkedIn is a core sales channel for this role.

You will:

* Use LinkedIn to identify importers, distributors, and decision makers
* Send connection requests to relevant business contacts
* Send direct outreach messages to initiate conversations
* Follow up with leads and manage conversations
* Track all LinkedIn activity in a structured spreadsheet or CRM
* Support optimization of the founder’s LinkedIn profile for B2B credibility

The goal of LinkedIn work is ONLY to generate real business conversations and meetings.

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## Responsibilities (Overall)

* Research international B2B buyers using Google, LinkedIn, and directories
* Identify decision makers (Import Managers, Purchasing Managers, Owners, Category Managers)
* Collect verified contact information (email, phone, LinkedIn)
* Qualify leads based on distribution capability and import activity
* Organize all leads in Google Sheets
* Rank leads based on priority (High / Medium / Low potential)
* Write short reasoning why each lead is relevant

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## Required Output Per Lead

* Company Name
* Country
* Website
* Industry / Category
* Decision Maker Name
* Decision Maker Role
* Email
* LinkedIn Profile
* Phone (if available)
* Lead Quality (High / Medium / Low)
* Notes (why this company is relevant)

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## Key Objective

Build a list of **high-quality, sales-ready importers and distributors** that are capable of:

* Importing coffee products
* Distributing to retail, horeca, or wholesale channels
* Purchasing in bulk quantities

Quality is more important than quantity.

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## Required Skills

* B2B Lead Generation experience
* LinkedIn Sales experience (outreach, not posting)
* Market / Prospect Research experience
* Strong English communication
* Google Sheets / Excel proficiency
* Attention to detail
* Ability to identify real business opportunities (not just data collection)

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## Preferred Experience

* Experience in export/import or FMCG industries
* Experience working as SDR or Business Development Assistant
* Familiarity with coffee, food, or beverage industries

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## What Success Looks Like

* You find **qualified importers, not random companies**
* You start real conversations with buyers
* Leads are ready for direct outreach and follow-up
* Each lead includes decision-maker contact details
* Leads are ranked by potential value
* Work directly contributes to sales opportunities

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## Work Type

* Full-time or part-time flexible
* Long-term role if performance is strong

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## Compensation

Please include:

* Your hourly rate or monthly salary expectation
* Previous experience in lead generation or SDR roles

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## About Us

We are building a global distribution network for premium coffee products and are actively expanding into emerging markets with strong import demand.