Instagram Manager + Content Creator for DTC Brand (Part-Time, Long-Term)

About the role
I run a fast-growing DTC e-commerce brand and need someone to own our Instagram presence end to end. You'll build the page, plan content weekly, post consistently, engage with our community, and help us recruit UGC creators from our top fans. This is a long-term role with room to grow as we scale.
What you'll do

Build and grow our Instagram from the ground up
Create a content calendar covering the next week (posts/ reels/ stories, etc.)
Create visuals and copy using AI tools — we provide credits (NanoBanana Pro, ChatGPT, CapCut Pro, etc.)
Monitor comments daily: reply to positive ones in brand voice, hide spam/trolls, flag complaints to me
Identify our top positive commenters weekly and DM them as potential UGC creators (I'll provide outreach templates)
Report on engagement, top-performing content and any concerns on a weekly basis.

Must have

1+ year managing Instagram for a brand (DTC/e-commerce strongly preferred)
Strong written English, especially for casual, on-brand comment replies
Proficient with at least 2 AI tools (image generation + copywriting)
Comfortable editing short-form video in CapCut or similar
Sharp eye for current Reels/TikTok trends

Nice to have

Experience sourcing or managing UGC creators
Familiarity with Meta Business Suite or schedulers like Later, Buffer, Metricool
Background in fashion, beauty, or wellness brands

To apply, send:

Links to 1-3 IG accounts you've managed (with rough growth/engagement numbers)
List of AI tools you use weekly
Start your application subject line with the word "Aurora" so I know you read this fully

Applications missing any of these will be ignored.
Next step: Shortlisted applicants will get a short trial task — I'll send our website link and ask for 3 mockup Instagram posts (image + caption) created with AI tools. Quick to do, and it's how I'll make the final pick.