Healthcare Marketing Manager (BEHAVIORAL HEALTH EXPERIENCE REQUIRED)

Company Name: Best Fit Counseling and Psychiatry
Website: https://bestfitcounseling.org/
Location: Remote (with preference for candidates familiar with Ann Arbor, Michigan)



What We’re Looking For:
Qualifications:

Experience:
3+ years of experience in marketing, preferably in healthcare, mental health, or related industries.
Proven experience in SEO, social media marketing, review management, and digital advertising.
Demonstrated success in competitor analysis and market research.

Skills:
Expertise in digital marketing tools (e.g., Google Analytics, SEO platforms, social media management tools).
Exceptional analytical and strategic thinking skills.
Strong written and verbal communication skills for content creation and collaboration.

Education:
Bachelor’s degree in Marketing, Communications, or a related field.
Preferred:
Familiarity with the Ann Arbor area and local search optimization strategies.
Experience in healthcare marketing, particularly in promoting specialized programs like Spravato or Ketamine treatments.

Proven Results Required:
We want results. Applicants must demonstrate their ability to deliver measurable outcomes.
Please include examples of your past marketing successes, including data or metrics showcasing increased website traffic, improved search rankings, social media engagement, and review management outcomes.
Attach a link to supporting documents, such as case studies, portfolio links, or performance reports, to guarantee your expertise.






About Us:
Best Fit Counseling and Psychiatry is a trusted provider of comprehensive mental health services, including counseling, psychiatric medication management, and our newly launched Spravato & Ketamine Assisted Psychotherapy Program. Our mission is to deliver compassionate and innovative care to help individuals achieve emotional well-being and a better quality of life.

We’re seeking an experienced Marketing Manager to lead strategic marketing initiatives across all our services, with a special focus on growing awareness and engagement for our Spravato & Ketamine Assisted Psychotherapy Program. If you are passionate about using your marketing expertise to deliver measurable results and make a meaningful impact in the mental health field, we want to hear from you!

Position Overview:
As the Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our full suite of services. Your primary focus will be on the Spravato & Ketamine Assisted Psychotherapy Program, alongside strategies to enhance visibility for our counseling and psychiatric medication management services. This role requires creativity, analytical skills, and a proven track record of delivering tangible marketing results, particularly in the areas of SEO, social media, and review management.

Key Responsibilities:
1. Competitor Analysis:

Conduct thorough research on competitors within a 25- to 50-mile radius, including Advanced Psychiatry and other local mental health providers.
Identify SEO strategies, content marketing tactics, and client conversion techniques used by competitors.
Evaluate competitors’ websites, analyzing their success in engaging clients for services like counseling, psychiatry, and Spravato treatments.
2. Marketing Strategy Development:

Develop and execute a comprehensive marketing plan to promote counseling, psychiatric medication management, and the Spravato & Ketamine Assisted Psychotherapy Program.
Explore and implement strategies to improve Google Maps visibility for terms such as “Spravato Treatment Ann Arbor” and “Counseling Services Ann Arbor.”
Evaluate the potential of creating a dedicated URL or microsite for the Spravato program while maintaining integration with our main website.
Create and implement engaging content strategies, including blogs, FAQs, client testimonials, and mental health resources to drive traffic and build trust.
3. SEO and Website Optimization:

Optimize website structure and pages for organic search rankings across all services.
Identify and implement high-performing keywords for Spravato, counseling, and psychiatry.
Enhance the website’s user experience to encourage client engagement and bookings.
4. Social Media and Online Review Management:

Develop and execute a strategy to increase visibility and engagement on social media platforms, including Facebook, Instagram, and LinkedIn.
Actively manage and grow Google Reviews, Yelp reviews, and Facebook reviews, encouraging satisfied clients to share their positive experiences.
Create and share engaging, educational, and promotional content on social media to build brand awareness and trust.
Monitor and respond to online reviews and social media feedback promptly and professionally to maintain a positive reputation.
5. Service Differentiation and Brand Positioning:

Develop marketing campaigns that emphasize our unique approach to compassionate care in counseling, psychiatry, and innovative treatments like Spravato.
Highlight key differentiators to position Best Fit Counseling and Psychiatry as the top choice for mental health services in the Ann Arbor area.
6. Performance Tracking and Reporting:

Monitor the effectiveness of marketing campaigns using digital analytics tools.
Regularly report on key performance metrics, including organic traffic, social media engagement, review scores, and service inquiries/bookings.