HTML EMail Designer (DTC Ecommerce Email Marketing Agency)

HIRING: HTML Email Designer – €800/month Retainer + €200 Performance Bonus | 100% Remote | Full-Time

We are an email marketing agency with 8 active clients and one clear goal: reach €100K in monthly recurring revenue. To get there, we need a designer who doesn't just build pretty emails — but understands WHY they work.

This is not a one-off freelance gig. This is a foundation role for our agency. The quality of our emails is the quality of our brand. If you take this seriously, there is real room to grow with us.

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THE ROLE

Every week, campaigns are planned in advance. Once a campaign is ready, the copy is uploaded to Google Drive. You pick it up, design the email in Figma, and deliver it as clean, working HTML — ready to go live.

We run 7 core flows, each with an average of 4 emails. You design every email in every flow. On top of that, you handle 3+ campaigns per week and create design variants for A/B tests.

This is high-output, high-quality work. Deadlines are not flexible — campaigns go live on schedule, every time.

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THE 3 THINGS WE ARE LOOKING FOR

1) HTML Email Expertise with a Real E-Commerce Background
You have designed emails for real e-commerce and DTC brands. You know how the industry works — product launches, promotional campaigns, abandoned cart flows, post-purchase sequences. You don't need to be explained how online retail thinks.

2) Creativity That Converts
You think about CTAs, visual hierarchy, reading flow, and consistency across full email sequences — not just single sends. You understand what makes someone click. You can design A/B test variants independently.

3) Reliability and Ownership
Deadlines don't slip. You communicate proactively, hold every delivery date, and work exclusively for us (no competing agencies at the same time).

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WHAT YOU WILL DO

- Design HTML emails from scratch (campaigns + flows)
- Work in Figma, export to production-ready HTML (AI tools like Claude are available to help with code)
- Design all 7 core flows — around 28+ emails total — keeping them visually consistent
- Create design variants for A/B tests (layout, CTA, imagery, structure)
- Generate images and visuals using AI tools like Higgsfield, Midjourney, Adobe Firefly, or similar
- Curate weekly email design inspiration from top e-commerce brands
- Research competitor email designs in our clients' industries
- Stay up to date on email design trends on your own — no reminders needed

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HOW SUCCESS LOOKS (KPIs)

- 3+ campaigns designed per week — always on time
- All 7 flows fully designed and visually consistent
- A/B test variants delivered before every launch deadline
- Zero quality issues that require rework
- Brand guidelines followed across all clients

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WHAT YOU NEED (Must-Haves)

- 5+ years of experience as an HTML Email Designer or in a comparable role
- Proven e-commerce and DTC experience — your portfolio must include real campaigns and flows for online brands, not just generic email designs
- Expert-level Figma skills — you work in it every day, no onboarding needed
- Solid knowledge of AI image generation tools — Higgsfield, Midjourney, Adobe Firefly, or similar. You use these tools as part of your daily workflow, not occasionally
- Good knowledge of email-specific HTML/CSS — inline styling, rendering quirks, cross-client compatibility
- Clear and fast written communication — you update without being asked
- Willingness to work exclusively for us (no competing email agencies)
- Self-starter mindset — you spot problems and fix them before anyone notices

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NICE TO HAVE

- Experience with Klaviyo or similar email platforms
- Basic understanding of email marketing metrics (open rate, CTR, conversions)
- Experience working inside a marketing or email agency

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COMPENSATION

- Base Retainer: €800/month
- Performance Bonus: €200/month (based on quality and consistency)
- Total OTE: €1,000/month
- Tools provided: Figma, Google Workspace, Klaviyo access, Claude AI
- Work style: 100% Remote, Full-Time
- Start: ASAP

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WHAT YOU GET FROM US

- Access to our full tool stack from day one
- Clear campaign plans and briefs — always prepared in advance, no chaos
- Direct communication with the Founder — short feedback loops, fast decisions
- A real growth path — people who deliver take on more responsibility
- Meaningful work — your designs land in the inboxes of tens of thousands of real customers

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HOW TO APPLY

Please send us:
- Your portfolio + 3 to 5 of your best HTML email design examples (links, e-commerce preferred)
- A short note: why you want this role and why you are the right fit
- Optional: LinkedIn profile or personal website

IMPORTANT: Start the first line of your application with the word FLOWCRAFT — then introduce yourself. Applications that do not include this word will not be reviewed. This is not a trick. It simply shows us that you read carefully and that details matter to you. Both are non-negotiable in this role.

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REFERRAL BONUS

Know someone who would be a great fit? Send them this post. If we hire them, you get €150 — no strings attached.