Graphic Web Designer

Location: Remote (Overseas, Eastern Time Hours)
Job Type: Full-Time (40 hrs weekly)
Working Hours: 7:00 AM - 3:00 PM Eastern Time (with the flexibility to work additional hours independently)

About Us:
We are a dynamic and fast-paced company looking for a talented Graphic Web Designer to join our creative team. This individual will be responsible for designing engaging and performance-driven visuals for advertising campaigns, adhering to brand guidelines, and creating content for organic social media channels. If you have strong experience with Adobe Creative Suite, a knack for creating eye-catching ads, and thrive with clear direction, we’d love to hear from you!

Key Responsibilities:
-Advertising Creative: Design high-quality visuals for search and social ad campaigns (e.g., Facebook, Instagram, Google Ads) with a focus on performance. This includes mobile-first layouts, clear CTAs, and attention-grabbing graphics.
-Organic Social Media: Create engaging content for social platforms that align with brand guidelines and resonate with the target audience.
-Video Content: Develop short-form videos for platforms like Instagram Reels, TikTok, and Stories. This includes animations, motion graphics, and live-action edits tailored to each channel.
-Brand Consistency: Ensure all designs adhere to established brand guidelines while adapting them to different formats and platforms.
-Collaboration: Work closely with the paid media and social teams to align creative assets with campaign objectives, using feedback and performance data to refine designs.
-Organization: Maintain a structured file organization system for easy access and future use.


Qualifications:
-Design Expertise: Proven experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and familiarity with tools like After Effects, Canva, Figma, or Upgrade to see actual info.
-Platform Knowledge: Strong understanding of ad specifications and best practices for Facebook, Instagram, TikTok, Google Ads, and other platforms.
-Video Skills: Ability to create and edit short-form video content for social media and advertising.
-Attention to Detail: A keen eye for maintaining high-quality standards and adhering to brand guidelines.
-Communication Skills: Fluent in English (written and spoken) to collaborate effectively within an international team.
-Time Management: Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.

Preferred Skills:
-Experience with A/B testing ad creatives and optimizing designs based on performance metrics like CTR and conversion rates.
-Knowledge of digital marketing strategies and how design impacts campaign performance.

Why Join Us?
Opportunity to create impactful designs that drive real results in digital marketing campaigns.
Flexibility to work remotely and independently.

Be part of a collaborative and creative team with opportunities to innovate and grow.
Exposure to a wide range of projects across search and social platforms.

How to Apply:
Please send your resume, portfolio (or work samples), and a brief cover letter outlining your relevant experience to Upgrade to see actual info your cover letter, highlight your experience with advertising creatives, social media content, and any video design work you’ve done.