Graphic Designer - Branding & Brand Identity Specialist

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TYPE OF WORK

Gig

SALARY

300

HOURS PER WEEK

10

DATE POSTED

Mar 18, 2024

JOB OVERVIEW

Job Description
We are seeking a talented and creative Graphic Designer with a strong focus on branding and brand identity to join our team. The ideal candidate will be responsible for designing visual brand kits that effectively communicate the essence of the brands we work with. This role involves translating the brand's mission, vision, values, and core principles into compelling visual narratives that resonate with their target audience.

As a Branding & Brand Identity Specialist, you will collaborate closely with our marketing and strategy teams to understand each brand's unique story and objectives. Your work will play a crucial role in shaping how these brands are perceived in the market, driving engagement and loyalty among their customer base.

Responsibilities
- Design comprehensive visual brand kits that include logos, color palettes, typography, and other brand identity elements.
- Collaborate with the strategy team to understand the brand's mission, vision, values, and core principles.
- Translate internal brand information into compelling visual stories that can be communicated externally.
- Provide creative direction and insights during brand strategy discussions.

Required Skills
- Minimum of 3 years of experience in graphic design, with a strong portfolio showcasing expertise in branding and brand identity.
- Proficiency in design software, such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Excellent understanding of branding principles and brand strategy.
- Creative thinker with a keen eye for detail and a passion for visual storytelling.

Work is project basis. There will be several projects.

****Bonus if you can create and provide Canva social media templates (Instagram posts, stories, story highlight) WITH the finalized visual brand kit so our social media team can have a running start to social media strategy.

****Please make sure to attach portfolio, specifically for visual brand kits and or social media templates.

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