Google Ads Manager

We are a dynamic and innovative company dedicated to delivering exceptional products/services to our clients. We are looking for an experienced Google Ads Manager to join our team and drive our online advertising strategy to new heights.

Job Summary:
We are seeking an Expert Google Ads Manager with a proven track record in managing and optimizing Google Ads campaigns. The ideal candidate will have in-depth knowledge of Google Ads best practices, analytics, and reporting. You will be responsible for developing, implementing, and managing PPC (Pay-Per-Click) campaigns to achieve our business objectives.

Key Responsibilities:
Campaign Management: Create, manage, and optimize Google Ads campaigns to meet performance goals and maximize ROI.

Keyword Research: Conduct thorough keyword research and analysis to identify new opportunities and trends.

Ad Copywriting: Develop compelling ad copy and creative that drive engagement and conversions.

Budget Management: Allocate and manage budgets effectively to ensure optimal spend and performance.

Performance Analysis: Monitor and analyze campaign performance data to identify trends and insights. Generate regular reports to track key metrics and KPIs.

A/B Testing: Implement and analyze A/B tests to improve ad performance and conversion rates.

Audience Targeting: Utilize advanced targeting techniques to reach the right audience at the right time.

Landing Page Optimization: Collaborate with the design and content teams to ensure landing pages are optimized for conversions.

Stay Updated: Keep up-to-date with the latest trends and best practices in Google Ads and PPC advertising.

Competitor Analysis: Conduct a competitive analysis to identify strengths, weaknesses, opportunities, and threats in the market.

Collaboration: Work closely with other marketing team members to align PPC strategies with overall marketing goals.

Requirements:
Experience: Minimum of 3-5 years of experience managing Google Ads campaigns.
Certification: Google Ads Certification is required.
Technical Skills: Proficiency in Google Analytics, Google Tag Manager, and other relevant tools.
Analytical Skills: Strong analytical skills and the ability to interpret data and make data-driven decisions.
Communication: Excellent written and verbal communication skills.
Problem-Solving: Ability to think strategically and solve problems creatively.
Attention to Detail: High level of accuracy and attention to detail.
Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities.

Preferred Qualifications:
Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads).
Knowledge of SEO and how it integrates with PPC.
Familiarity with e-commerce and lead generation strategies.
Experience with automated bidding strategies and tools.