Google Ads, Facebooks Ads, Linked Ads PPC Specialist

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Role Overview:
The PPC Specialist at Buzz Digital Marketing Agency will be responsible for crafting, managing, and optimizing paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. This role is pivotal in driving traffic and leads to our clients, focusing on various industries but with a special emphasis on construction and real estate sectors.

Key Responsibilities:

1.Campaign Strategy & Development:
-PPC Campaign Management: Develop, execute, and manage PPC campaigns across Google Ads, LinkedIn Ads, and Facebook Ads, ensuring maximum ROI.
-Keyword Research: Perform comprehensive keyword research on Google keyword planner, semrush, or ahref for PPC campaigns to target relevant audiences effectively.
-Performance Analysis: Monitor both paid and organic campaign performance, utilizing analytics tools to adjust strategies and achieve desired outcomes.
-Develop comprehensive PPC strategies that align with client goals.
-Create and set up new campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
-Perform keyword research and selection for pay-per-click campaigns and SEO projects.
-Campaign Management & Optimization:
-Monitor, analyze, and report on campaign performance.
-Optimize ads for maximum ROI by adjusting bid strategies, ad copy, and targeting.
-Test different ads and landing pages to determine the best conversion rates.

2.Reporting & Client Communication:
-Prepare detailed performance reports for clients.
-Communicate regularly with clients to discuss strategies, results, and align on future goals.
-Stay updated with PPC and digital marketing trends and share insights with the team.

Skills and Competencies:
-Strong analytical skills with an ability to analyze performance data and adjust campaigns accordingly.
-Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
-Excellent communication and interpersonal skills to interact effectively with clients and teaUpgrade to see actual infombers.
-Creative thinking with attention to detail for crafting ad copy and visual elements.

Professional Experience:
-At least 2 years of experience in managing PPC campaigns, ideally in an agency setting.
-Demonstrated success in managing multiple campaigns and achieving measurable results.

Educational Qualifications:
-Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred.

Growth Potential:
-Opportunities to lead a team of junior PPC specialists as the department expands.
-Regular training sessions and the possibility to attend industry conferences.
-Career progression into roles such as Senior PPC Specialist or Digital Marketing Manager.

Interpersonal Interactions:
-Daily collaboration with the digital marketing team, including SEO specialists, content marketers, and graphic designers.
-Regular meetings with clients to discuss strategies and results, ensuring alignment and satisfaction.

Contribution to Company Growth:
-Direct impact on client satisfaction through effective campaign management.
-Significant contributions to the overall growth of the company by driving leads and sales for clients.

Additional Certifications and Training:
-Google Ads Certification is highly recommended.
-Facebook Blueprint Certification.
-LinkedIn Learning courses related to digital advertising.
-Continuous learning opportunities provided by platforms such as Udemy or Coursera to keep up with the latest industry trends.

This role is designed for someone who is passionate about digital marketing and is driven to produce results that impact the growth and success of our clients. As PPC Specialist, you will have the opportunity to work in a dynamic and fast-paced environment, constantly challenging yourself and expanding your skills.