GA4 Expert Wanted

Company Overview:
UTW Travel is an innovative and rapidly growing company in the travel industry. We are looking to enhance our digital presence and gain deeper insights into our website's performance and user behaviour. To achieve this, we are searching for a Google Analytics 4 (GA4) expert to assist with the setup and integration of GA4 into our Laravel-based website.

Role: GA4 Expert

Rate: $6.50 - $10.00 per hour

Key Responsibilities:

GA4 Setup & Configuration:

Implement GA4 tracking code into the Laravel website ensuring efficient and accurate data collection.
Configure GA4 settings to align with business goals and reporting ---------- t up and verify various data streams to ensure comprehensive tracking.
Event Tracking:

Define and implement event tracking strategies for user interactions such as button clicks, form submissions, video views, etc.
Verify and test all event tracking configurations to ensure data accuracy.
Conversion Tracking:

Set up and configure goal/conversion tracking to measure key performance indicators.
Work closely with the marketing and sales teams to understand and implement conversion funnels.
Custom Dimensions & Metrics:

Configure custom dimensions and metrics specific to business requirements.
Data Layer Configuration:

Collaborate with developers to implement and optimize the data layer for enhanced tracking capabilities.
Reports & Dashboards:

Customize GA4 dashboards and reports to fit the specific needs of different departments.
Provide insights and recommendations based on data trends and user behavior.
Training & Collaboration:

Train the internal team on GA4 basics, ensuring they can understand and make the most of the reports.
Collaborate closely with the development, marketing, and product teams to continuously refine and enhance tracking setups.
Troubleshooting:

Address and resolve any issues or discrepancies in the analytics data.
Regularly audit the GA4 setup to ensure optimal performance and data accuracy.