Filipino Performance Marketing Manager for Ride-Sharing App (Full-Time, Cebu Launch)

We are launching CashRide, a new ride-sharing app, in Cebu and we need
an experienced Filipino performance marketing manager to OWN our entire
paid acquisition and growth marketing function.

You will earn $200 to $300 USD per week ($800 to $1,200 USD per month)
base salary based on experience, paid every Friday via Wise or PayPal.
This is a senior, full-time, long-term role.

If you crush this Cebu launch, we will scale to other Philippine cities
and your scope and base salary will grow with the platform. Annual
salary reviews tied to results.

HOW I MANAGE (READ THIS FIRST)

I do not do video calls, daily standups, or Slack micromanagement.
Communication is email and async messaging only.
You manage your time and run your function independently.
You are evaluated on numbers, not effort or hours logged.

This means you need to be a senior, self-directed operator who works
from clear briefs and reports in clear numbers. If you need daily
coaching, this is not the role for you. If you thrive with autonomy
and want to be judged purely on results, you will love this role.

Performance review happens every 30 days based on numbers. Strong
results = raises and expanded scope. Weak results = exit after one
warning. Simple.

WHY FILIPINO ONLY
We specifically want a Filipino marketer because the Philippines market
has unique consumer behavior, language nuances (Cebuano, Tagalog,
Taglish, English), cash culture, and seasonal spending patterns
(15th and 30th paydays, fiesta season) that only someone from the
Philippines truly understands.

WHAT YOU WILL OWN

Paid Advertising (50% of role)
- Build our entire Meta Ads Manager structure from scratch
- Set up Meta Pixel, Conversions API, and event tracking
- Run driver acquisition campaigns (Cebu males 20-50, secondary income)
- Run rider acquisition campaigns once we have 20+ active drivers
- Expand to TikTok Ads, Google Ads, YouTube Ads as we scale

Ad Creative (20% of role)
- Write all ad copy in English, Cebuano, Tagalog, or Taglish as needed
- Brief or create video and static ad creative
- A/B test relentlessly

Organic Social and Community (15% of role)
- Manage CashRide's Facebook Page, Instagram, TikTok
- Post 3-5x per week
- Build Cebu community presence
- Identify and reach out to micro-influencers

Growth Strategy and Analytics (15% of role)
- Daily monitoring of ad accounts and analytics
- Weekly written performance report to me (numbers only, no fluff)
- Monthly strategy memo with next-month plan
- Recommend new channels, partnerships, and growth tactics

REQUIRED
- Filipino, based in the Philippines (anywhere - Cebu, Manila, anywhere)
- 5+ years of paid advertising experience
- Direct experience running ads for at least one of: ride-share, food
delivery, marketplace, e-commerce, or local services in the
Philippines market
- Strong written English communication
- Native Tagalog or Cebuano (Cebuano strongly preferred since our
launch market is Cebu)
- Can show portfolio with actual ad account screenshots, CPC, conversion
data, and case studies
- Senior operator who works independently from briefs - no handholding
required

PREFERRED (NOT REQUIRED)
- Experience launching products from zero in the Philippines
- TikTok Ads, Google Ads, YouTube Ads expertise
- Video editing skills for fast creative iteration
- Worked with Stripe, Capacitor, or Firebase-based products
- Influencer outreach experience

COMPENSATION SUMMARY
- $200 to $300 USD/week guaranteed base salary ($800 to $1,200/month,
paid every Friday via Wise or PayPal)
- Ad spend budget is separate and funded by me directly through Meta
- 30-day performance reviews with raise potential
- Annual salary reviews tied to platform growth

WORKING HOURS
- 40 hours per week, fully flexible schedule
- No required meetings, no required hours, no time tracking
- One weekly written report due every Monday by noon Philippine Time

ACCOUNTABILITY
- You are evaluated on numbers only, not effort or hours
- Key metrics: CPA per driver, CPA per rider, ROAS, platform revenue
growth from paid traffic
- 30-day, 60-day, 90-day performance reviews
- Strong results = raises and expanded scope. Weak results = exit
after one warning.

HOW TO APPLY
Please send:
1. A short voice or video recording (1-2 minutes) introducing yourself
in English
2. Your portfolio with at least 2-3 case studies showing actual ad
account screenshots, spend, CPC, conversion rates, and ROAS
3. A written 90-day plan for how you would launch CashRide in Cebu
from zero (this is the most important part - I want to see how
you think strategically about a cold launch)
4. Your current/recent full-time or retainer rates
5. Your earliest start date and current client load

Applications without ALL 5 items will be ignored. Especially missing
the 90-day plan - that is non-negotiable.

I will reply to every serious application within 48 hours.

Looking forward to building this with the right person.

David Protaziuk
Founder, CashRide