Facebook ads & Data Performance Specialist

We’re seeking a highly analytical and strategic Facebook Ads Expert with proven experience managing and scaling campaigns for high-ticket products or services. This role is for someone who thrives on numbers, understands how to turn ad spend into measurable ROI, and can present data-driven insights directly to executive leadership.

-Develop, manage, and optimize Facebook ad campaigns focused on lead generation and high-value conversions.

-Utilize Facebook Lead Forms and other Meta tools to maximize lead quality and cost efficiency.

-Conduct deep performance analysis on campaign metrics including CPM, CPC, CPL, and ROAS.

-Produce detailed weekly performance reports showing spend-to-sales correlation and ROI trends.

-Present data reports and actionable insights directly to the CEO, COO, and CFO.

-Track and analyze week-over-week growth, providing recommendations for improved targeting, creatives, and funnel optimization.

-Collaborate with sales and operations teams to ensure campaign leads are aligned with actual sales outcomes.

-Stay current on Meta platform updates, ad policy changes, and emerging optimization techniques.

Qualifications:
-3+ years of hands-on experience managing Facebook Ads for high-ticket or luxury brands.
-Expert knowledge of Facebook Ads Manager, Meta Business Suite, and pixel tracking.
-Proven ability to connect ad performance metrics to real sales outcomes.
-Strong proficiency in Google Sheets/Excel for building and visualizing performance dashboards.
-Exceptional communication and presentation skills for executive-level reporting.
-Data-driven mindset with the ability to derive actionable insights from complex metrics.