Expert eCommerce DTC Editor (VSL) (Meta Ads)

Expert eCommerce DTC Editor (Meta Ads)

Remote | Full-Time / Contract

We are a rapidly scaling eCommerce brand looking for an expert-level Direct Response Editor to create high-converting Meta ad creatives.

IMPORTANT

We are ONLY looking for editors who specialize in eCommerce VSLs for paid social advertising.

If your primary experience is:

YouTube editing
Podcast editing
Documentary editing
Wedding videos
Real estate videos
Organic social media content
Brand awareness content

Please do not apply.

If eCommerce direct-response VSLs are not what you do every day, this position is not a fit.

What You'll Be Editing

Your primary responsibility will be creating 2–5 minute VSL-style Meta ads designed to drive purchases.

These are direct-response advertisements built around structures such as:

Hook
Problem
Agitation
Authority
Discovery
Mechanism
Product Introduction
Benefits
Social Proof
Testimonials
Offer
Scarcity
CTA

The goal is simple:

Create ads that generate sales.

Not videos that look pretty.

Our Creative Style

We prefer:

Less stock footage
More documentary-style visuals
AI-generated B-roll
AI-generated UGC
3D animations explaining product mechanisms
Dynamic captions
Motion graphics
Split screens
Callouts
Red circles and annotations
Visual proof elements
Fast-paced editing
Frequent pattern interrupts

Problem sections should feel:

Emotional
Tense
Frustrating
Relatable

Benefit sections should feel:

Aspirational
Positive
Hopeful
Transformational

You should know how to visually reinforce every line of a script.

AI Content Generation

You will be expected to create AI-powered assets using tools such as:

Google VEO 3
Higgsfield
Google Gemini
AI UGC Avatar Platforms
AI Image Generators
Other emerging AI tools

You should be comfortable generating:

AI actors
AI UGC footage
AI B-roll
AI product demonstrations
AI environments
Product mechanism visuals
Visual explanations

Strong prompting skills are required.

Responsibilities
Edit 2–5 minute VSLs for Meta ads
Create multiple creative variations from winning concepts
Generate AI visuals when necessary
Incorporate existing brand assets
Add captions, graphics, sound design, and VFX
Rapidly iterate based on feedback
Deliver creatives quickly and consistently
Help improve hooks, retention, and conversion rates
Required Experience
Direct Response Expertise

You must have extensive experience with:

eCommerce VSLs
Meta advertising
Direct-response marketing
Hook creation
Retention strategy
Visual storytelling
CTA placement
Conversion-focused editing
Creative Performance Knowledge

You should understand:

Hook Rate
Thumbstop Rate
CTR
Watch Time
Hold Rate
CPA
ROAS
Editing Software

Must be highly proficient in one or more:

Adobe Premiere Pro
CapCut Desktop
DaVinci Resolve
Final Cut Pro
Speed

You must be capable of producing creatives quickly and efficiently while maintaining quality.

Portfolio Requirements

To be considered, you MUST submit:

Multiple examples of eCommerce VSLs you personally edited
Examples used for Meta advertising
Examples of AI-generated content you've incorporated
A detailed explanation of your role in each project

Bonus points if you can provide:

Hook Rate data
CTR data
CPA data
ROAS data
Winning ad examples
Do Not Apply If
You have never edited eCommerce VSLs.
You primarily edit YouTube content.
You do not understand direct-response marketing.
You cannot create AI-generated assets.
You do not have examples of Meta ad creatives.
You have no experience producing sales-focused content.
To Apply

Please send:

Your portfolio
Examples of eCommerce VSLs you've edited
AI tools you use
Editing software you use
Your availability for an interview (EST)

At the very bottom of your application, include the word:

apple