Email Marketing & Retention Specialist – E-Commerce Brand

ABOUT THE ROLE

We are looking for a highly skilled Email Marketing & Retention Specialist to own and optimize our email and SMS marketing strategies. You will be responsible for creating, managing, and analyzing campaigns to drive customer retention, increase lifetime value (LTV), and maximize revenue. This role requires a mix of strategy, execution, and performance tracking in a fast-paced e-commerce environment.

KEY RESPONSIBILITIES

•Develop and execute email and SMS campaigns to increase customer engagement and retention
•Create email flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
•Segment customer lists and personalize messaging for targeted campaigns
•Optimize email deliverability, open rates, and conversion rates through A/B testing
•Analyze performance data and make data-driven recommendations for improvement
•Work with design and copy teams to create high-performing email content
•Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.)
•Report on key KPIs such as open rates, CTR, revenue per email, and unsubscribe rates

WHAT WE’RE LOOKING FOR

•3+ years of experience in email marketing and retention strategies, preferably in e-commerce
•Must have direct experience with Klaviyo and be proficient in setting up automation, flows, and campaign management
•Must have worked with a direct-to-consumer (DTC) brand in the US
•Strong knowledge of customer segmentation, automation, and lifecycle marketing
•Proven ability to increase retention and customer LTV through email/SMS
•Strong analytical skills with experience in A/B testing and reporting
•Ability to write clear, persuasive, and engaging email copy
•Highly organized, detail-oriented, and able to manage multiple campaigns

BONUS SKILLS

•Experience with Shopify and e-commerce tools
•Knowledge of SMS marketing platforms (Postscript, Attentive, etc.)
•Familiarity with design tools like Canva or Figma for email creatives

WHY JOIN US?

•Work with a fast-growing e-commerce brand with a strong focus on retention
•Opportunity to own and shape the entire email/SMS marketing strategy
•Long-term remote role with room for growth and leadership

HOW TO APPLY (READ CAREFULLY)

To apply, follow these exact instructions:

Subject Line: Email Marketing Specialist – [Your Name]
Body of Email: Briefly introduce yourself and explain why you’re the right fit for this role
Attach Your Resume
Include 3 Email Samples – Share examples of past email campaigns you’ve created
Record and Attach a Short Video (1-2 minutes) introducing yourself and explaining why you’re a strong candidate for this role
Answer This Question: What is the most effective email campaign you’ve run, and why was it successful?

Applications that do not follow these instructions will not be considered.

Apply now and take the lead in growing our email marketing efforts!

Thank you