Email Marketing | Lead Generation Specialist

Position Overview:

We are a company based in Australia and we are looking for a results-oriented Digital Marketing Specialist with a focus on email marketing to enhance our lead generation and customer engagement efforts. The ideal candidate will have experience in creating and implementing email marketing campaigns, optimizing sales funnels, and leveraging SEO and copywriting techniques to drive results. This role offers an exciting opportunity to work in a fast-paced environment and make a significant impact on our company's success.



Key Responsibilities:

-Conduct research to identify potential leads within the financial and brokerage sectors in Australia and the United States.
Utilize various channels, including email, phone calls, social media, and networking events, to engage with prospects and generate interest in our services.
-Qualify leads based on predefined criteria, including budget, needs, and timeline, to ensure alignment with our target market.
-Build and maintain a pipeline of qualified leads, tracking interactions and progress through the sales cycle.
-Collaborate with the sales and marketing teams to develop and implement lead generation strategies and campaigns tailored to the AU and US markets.
-Provide timely and accurate reporting on lead generation activities, including metrics such as lead conversion rates, pipeline growth, and revenue generated.
-Stay informed of industry trends, market developments, and competitor activities to identify opportunities for business growth and optimization.
-Develop and execute email marketing campaigns to nurture leads, drive conversions, and increase customer engagement.
-Utilize sales funnel strategies to optimize email sequences and improve conversion rates at each stage of the customer journey.
-Conduct keyword research and implement SEO best practices to optimize email content for search engines and improve deliverability.
-Write compelling and persuasive copy for email campaigns, subject lines, and CTAs to maximize open rates, click-through rates, and conversions.
-Design and create visually appealing email templates using email marketing software (e.g., Mailchimp, HubSpot) to align with brand standards and messaging.
-Segment email lists based on audience demographics, behaviors, and preferences to deliver targeted and personalized content.
-Monitor and analyze email campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI, and make data-driven recommendations for optimization.
-Stay abreast of industry trends, best practices, and emerging technologies in email marketing and digital marketing overall, and make recommendations for continuous improvement and innovation.



Requirements:

-Bachelor's degree in Marketing, Communications, Business, or a related field.
-Minimum of 2 years of experience in digital marketing, with a focus on email marketing, sales funnel optimization, SEO, and copywriting.
-Proven track record of developing and executing successful email marketing campaigns that drive engagement and conversion.
-Strong understanding of sales funnel concepts and strategies, with the ability to optimize funnels for maximum effectiveness.
-Proficiency in SEO techniques and best practices, with the ability to conduct keyword research and optimize email content for search engines.
-Excellent copywriting skills, with the ability to craft compelling and persuasive messaging that resonates with target audiences.
-Experience with email marketing software (e.g., Mailchimp, HubSpot) and marketing automation tools.
-Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
-Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
-Certification in digital marketing (e.g., Google Analytics, HubSpot) is a plus.



How to Apply:

Qualified candidates are invited to submit a link to their resume and cover letter. Please include "Digital Marketing Specialist - Email Marketing Application" in the subject line.

Join our team and help us drive lead generation, customer engagement, and business growth through innovative and effective email marketing strategies!