E-mail Marketer (B2B & D2C)

We are seeking a data-driven Email Marketer to develop and execute strategic email campaigns that engage precision tool users—from DIYers and artists to industrial professionals. This role focuses on crafting personalized email experiences to nurture B2B and D2C customer relationships, increase retention, and drive revenue.

Responsibilities:
-Develop and execute email marketing campaigns for new product launches, promotions, and brand storytelling.
-Build and optimize automated email flows (welcome series, abandoned cart, post-purchase, B2B outreach, etc.).
-Segment email lists to tailor messaging for our diverse customer base, from individual makers to large-scale businesses.
-Analyze campaign performance metrics and refine strategies based on engagement and sales impact.
-Create compelling, on-brand email content that highlights Excel Blades’ premium quality and industry expertise.
-Conduct A/B testing to refine subject lines, content, and CTAs for maximum conversion impact.
-Ensure all email designs are mobile-friendly, visually engaging, and aligned with our brand identity.
-Stay up to date with email marketing trends and best practices in e-Commerce.
-Strategically plot an email marketing campaign schedule showcasing both product features and newsletters.
-Optimize existing email marketing flows based on historical data and best practices.

Requirements:
-Proven experience in email marketing for e-Commerce brands. Must submit a portfolio.
-Strong knowledge of Klaviyo (preferred) or other ESPs.
-Experience with list segmentation, automation, and personalization techniques.
-Proficiency in email copywriting and basic HTML/CSS for email formatting.
-Strong analytical skills to interpret email performance metrics and optimize campaigns.
-Familiarity with the B2B and D2C sales funnel and how to tailor messaging accordingly.
-Ability to work independently and meet campaign deadlines.
Remote EST | Project-based (10 hours per month)

Send your CV & Portfolio to Upgrade to see actual info with subject line ";Email Marketer"